Garmin 2007 Annual Report Download - page 34

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8
range of applications and price points. Garmin’s target markets are currently broken down into four main segments
– automotive/mobile, outdoor/fitness, marine and aviation.
Automotive/Mobile
Garmin currently offers a broad range of automotive navigation products, as well as a variety of products
and applications designed for the mobile GPS market. Garmin believes that its consumer products are known for
their value, high performance, ease of use, innovation, and ergonomics. The table below includes a sampling of the
automotive and mobile products that Garmin currently offers to consumers around the world.
nüvi®
(26 models) The nüvi is Garmin’s popular thin-profile personal navigation device (PND). All nüvi
models combine a full-featured GPS navigator (with built-in maps) with a currency and
measurement converter, world clock and digital photo organizer. Different nüvi models
and optional add-ons offer different feature sets, including a wide screen display,
integrated traffic receiver for traffic data, MSN Direct content, Bluetooth® hands-free
capability, MP3 player, language translator, audio book player, FM transmitter, built-in
maps of Europe, and the ability to add custom points of interest. Users can also choose to
purchase optional software enabling the nüvi to be used as a digital coupon book (Garmin
SaversGuide) or as a travel assistant that provides reviews and recommendations for
restaurants, hotels, shopping, night life, sporting events, tourist attractions, and more
(Garmin Travel Guide™). In January 2008, Garmin announced the newest nüvi model,
the nüvi 880 (expected availability of second quarter 2008), which offers speech
recognition capabilities and enhanced MSN Direct content. With speech recognition, the
user can manipulate the nüvi’s controls by speaking commands, so that almost any
common task can be performed without ever touching the unit. In fiscal years 2007,
2006, and 2005, the nüvi class of products represented approximately 52%, 28%, and 2%
respectively of Garmin’s total consolidated revenues.
StreetPilot®
(8 models) The StreetPilot c-300 series (c310, c320, c330, c340,) features Garmin’s touch-screen
interface and turn-by-turn voice directions. The StreetPilot c340 adds the ability to speak
street names and also to utilize real-time traffic information in select major metro areas
through Garmin’s separate GTM 10 receiver. The StreetPilot c560 and c580 add
Bluetooth Wireless Technology, integrated traffic capabilities (separate subscription
required), a high bright display, and a high-sensitivity GPS receiver. The StreetPilot
2820 is a full-featured navigator in a different form factor. The StreetPilot 7000-Series
(7200 and 7500) are high-end automotive units that display navigation, entertainment,
traffic, and weather information on a large, seven-inch touch-screen. In fiscal years
2007, 2006, and 2005, the StreetPilot class of products represented approximately 15%,
28%, and 30% respectively of Garmin’s total consolidated revenues.
Quest®
(2 models) Pocket-sized, portable, GPS units with navigation features, including 256-color, bright,
sunlight-readable display, automatic routing with turn-by-turn directions and voice
guidance, and 115 MB of internal memory. The Quest 2 adds pre-loaded maps of the
United States, Canada, and Puerto Rico.
zūmo®
(4 models) A motorcycle-specific navigator with features including a glove-friendly touch screen
with left-handed controls, high bright sunlight-readable display, motorcycle mount,
vibration-tested design, and Bluetooth wireless technology. An SD (secure digital) card