Garmin 2007 Annual Report Download - page 12

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10
Garmin has not only expanded our PND offerings, but has also
continued to develop our relationships with automotive OEMs. In
North America Garmin announced partnerships for dealer-installed
options or accessories with six automotive manufacturers: Ford,
Mazda, Nissan, Honda, BMW and MINI. European OEM partnerships
were made with Land Rover, Volvo, Honda, Suzuki, Ford Europe
and EuropCar.
Garmin provides products to automotive dealers in three formats:
dealer accessories, dealer options and OEM embedded. Dealer
accessory business comes from nüvi units for the dealer to sell to
the customer as an option or to give as an incentive. These nüvis
often include customized points of interest that make it easy for
the customer to find dealer-authorized parts and service centers
around the country. Dealer option business involves custom
mounts installed into the vehicle to make it simple for a customer
to dock a nüvi in the vehicle. Dealers can order these mounts to
come on the vehicle or install them afterward. OEM embedded
products are line fit into the vehicle at the factory. Garmin worked
closely with Volvo International to make the nüvi 760 compatible
with Volvo’s strict crash safety standards.
Automotive OEM dealers continue to seek an ultra-low cost
navigation solution. With newly regionalized R&D and engineering
in North America, Europe and Asia, Garmin is in a strong position
to provide a high quality, cost effective solution.
Garmin also continued its expansion in the rental car market in
2007 by announcing agreements to supply GPS navigation devices
to National Car Rental and Alamo Rent A Car.
That place is like one eternal
roundabout, but I knew exactly
where I was going because of
your wonderful sat nav!
J.S., TESTIMONIALS PAGE 22
Partnerships with leading electronics companies have also proved
successful. In 2007 the Kenwood DNX 7100 was one of the
best-selling vehicle multimedia devices to be installed aftermarket,
garnering 30% market share. It includes embedded Garmin
navigation along with media features (iPod connectivity, Bluetooth,
video, satellite radio) from Kenwood. Garmin has also partnered
with Panasonic to continue to create more robust automotive
aftermarket devices in 2008.
Garmin’s strategy of providing navigation options before, during
and after an automotive purchase makes it easier for more consumers
to experience Garmin navigation in their vehicles.
AUTOMOTIVE AND MOBILE