Garmin 2007 Annual Report Download - page 10

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8
Garmin’s automotive and mobile segment saw significant expansion
in North America, Europe and Asia in 2007 with a 115% increase in
revenue from 2006. Total revenue for this segment was over
$2.3 billion. The automotive and mobile segment is Garmin’s highest
volume market, and within this segment Garmin has created a
device for nearly every customer at every price point.
The popularity of GPS navigation continues to grow as consumers
embrace the technology that takes the guesswork out of driving.
Portable devices, like Garmin’s sleek, slim nüvi®, transition easily
from vehicle mode to pedestrian mode for exploration after the car
is parked. Garmin is focused on creating products that suit a wide
range of lifestyles. The most popular nüvi around the world was the
nüvi 200, with a low price and simple operation. Yet sales were also
strong for the feature-rich nüvi navigators that include the
customers’ choice of widescreen displays, maps for both Europe and
North America, Bluetooth®wireless technology, MP3 music players,
FM transmitters, traffic and a variety of enhanced data from MSN®
Direct. Fourteen new nüvi models were introduced in 2007.
nüvi proved to be a leader on and off the streets, garnering numerous
awards in 2007, including Editor’s Choice awards from GPS Magazine
and PC Magazine; Best of Adventure Gear from National Geographic
Magazine; and Best of 2007 from Amazon.com.
The budget-conscious zu¯mo
®450 model joined the family of motorcycle
GPS navigators in 2007. The 450 kept the glove-friendly left hand
buttons and large 3.5-inch touchscreen of the 550 but culled the
Bluetooth wireless technology, text-to-speech and XM®satellite
radio to decrease the price.
Garmin also offers a line of Garmin Mobile™solutions to add our
popular navigation features to smartphones, laptops and other
electronics that go on the road with customers. All Garmin Mobile
products feature the simple user interface of a Garmin PND, along
with mapping, turn-by-turn directions and millions of points of
interest like hotels, restaurants, ATMs and more.
In 2007 the Garmin Online™suite of features was added. Garmin
Online is accessed through the consumer’s mobile phone data plan
and gives users access to real-time weather, traffic, fuel prices and
hotel information.
For customers who prefer a service without subscription fees, we
created Garmin Mobile XT.This software comes on a plug-in SD card
and works in smartphones with internal GPS. The Peer Points™feature
gives users the benefit of routing to the location of a contact in their
phone’s address book or to a calendar appointment (on supported
platforms). It also enables users to send their positions to any other
phone, and to view and navigate to the location of other Garmin
Mobile XT users.
Whether using a PND, a built-in navigation system or a smartphone,
our customers can count on Garmin’s innovative mapping products
to lead the way.
None of them was as easy to use,
or as accurate, as the Garmin.
K.W., TESTIMONIALS PAGE 22
AUTOMOTIVE AND MOBILE