GameStop 2015 Annual Report Download - page 14

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GME / CHANGING THE GAME
Focusing on the Future
As we continue to build our future by diversifying
our business, video gaming will always be an
important business at GameStop, but our future
growth depends upon our ability to succeed in new
opportunities as well. This will require us to maintain
our high rate of change to deliver sustainable growth
and the continued transformation of GameStop. While
we will protect and maintain our strong leadership
position in the video game industry, we will continue
investing in other businesses. That is precisely what
we have done with our Technology Brands: AT&T,
Simply Mac and Cricket branded stores. The success
of this business has enabled us to grow from 90
stores in 2013 to more than 1,000 stores today. We
have aggressive plans in place to continue expanding
this business. As we do this, we will also explore
ways to recalibrate our video game business through
innovative ideas that will drive trac and revenue
opportunities, like selling digital in stores, expanding
collectible sections in our GameStop branded stores
to oer customers more unique pop culture items,
and creating a new Indie Games section to oer
gamers new titles and content in both physical and
digital form, available only at GameStop. We will
fuel the right amount of change to build our future
as a global company with a diversified portfolio of
retail brands and product oerings. While our global
teams pursue these strategic initiatives, we will keep
a laser-focus on leveraging our core competencies
in real estate, customer loyalty, buy-sell-trade, talent
development and our disciplined approach to capital
allocation to profitably expand into other adjacent,
billion-dollar retail categories.
GME | CHANGING THE GAME
12 2015 ANNUAL REPORT