Danaher 2011 Annual Report Download - page 11

Table of Contents
We entered the dental business in 2004 through the acquisitions of KaVo and Gendex and have enhanced our geographical coverage and product and service
breadth through subsequent acquisitions, including the acquisition of Sybron Dental Specialties in 2006 and PaloDEx Group Oy in 2009. Today, our dental
businesses develop, manufacture and market the following dental consumables and dental equipment:
• orthodontic bracket systems and lab products;
• impression, bonding and restorative materials;
• endodontic systems and related consumables;
• infection prevention products;
• implant systems;
• diamond and carbide rotary instruments.
• digital imaging and other visualization and magnification systems;
• air and electric handpieces and associated consumables; and
• treatment units.
Typical customers and users of these products include general dentists, dental specialists, dental hygienists, dental laboratories and other oral health
professionals, as well as educational, medical and governmental entities. Dental professionals choose dental products based on a number of factors including
product performance, the product’s capacity to enhance productivity and the other factors described under “—Competition.” Our dental products are
marketed primarily under the KAVO, GENDEX, iCAT, INSTRUMENTARIUM DENTAL, SOREDEX, PELTON & CRANE, DEXIS, ORMCO, KERR,
PENTRON, SYBRON ENDO and TOTAL CARE brands. Manufacturing facilities are located in Europe, North America and Latin America. Sales are
primarily made through independent distributors and, to a lesser extent, through direct sales personnel.

Our Industrial Technologies segment designs and manufactures components and systems that are typically incorporated by original equipment manufacturers
(“OEMs”) and systems integrators for sale into a diverse set of applications and end-markets. The businesses in this segment also provide service and
support, including helping customers with integration and installation and providing services to ensure performance and up-time. Sales for this segment in
2011 by geographic destination were: North America, 45%; Europe, 32%; Asia/Australia, 16%; and other regions, 7%. Our Industrial Technologies segment
consists of the following lines of business.
Product Identification
Danaher’s product identification business is a leading global provider of equipment and consumables for variable printing, marking and coding on a wide
variety of consumer and industrial products. We entered the product identification market through the acquisition of Videojet in 2002, and have expanded our
product and geographic coverage through various subsequent acquisitions, including the acquisitions of Willett International Limited in 2003, Linx Printing
Technologies PLC in 2005 and EskoArtwork in 2011. Our businesses design, manufacture, and market a variety of equipment used to print bar codes, date
codes, lot codes, and other information on primary and secondary packaging. Our equipment can apply high-quality alphanumeric codes, logos and graphics
to a wide range of surfaces at a variety of line speeds, angles and locations on a product or package. With the recent acquisition of EskoArtwork, the business
is now also a leading full service solutions provider for the digital packaging design and production market. Typical users of the product identification
business’ products include food and beverage manufacturers, pharmaceutical manufacturers, retailers and commercial printing and mailing operations.
Customers in this industry choose suppliers based on a number of factors, including printer speed and accuracy, equipment uptime and reliable operation
without interruption, ease of maintenance, service coverage and the other factors described under “—Competition.” Our product identification products are
primarily marketed under the VIDEOJET, LINX, FOBA and ESKOARTWORK brands. Manufacturing facilities are located in North America, Europe,
Latin America, and Asia. Sales are generally made through our direct sales personnel and independent distributors.
Motion
We are one of the leading worldwide providers of electromechanical motion control solutions for the industrial automation and packaging markets. We entered
the motion control industry through the acquisition of Pacific Scientific Company in 1998, and subsequently expanded our product and geographic breadth
with the acquisitions of American Precision Industries, Kollmorgen Corporation and the motion businesses of Warner Electric Company in 2000, and
Thomson Industries in 2002, among others. Our businesses provide a wide range of products including:
• standard and custom motors;
9
Source: DANAHER CORP /DE/, 10-K, February 24, 2012 Powered by Morningstar® Document Research℠
The information contained herein may not be copied, adapted or distributed and is not warranted to be accurate, complete or timely. The user assumes all risks for any damages or losses arising from any use of this information,
except to the extent such damages or losses cannot be limited or excluded by applicable law. Past financial performance is no guarantee of future results.