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D-Link North America teams serve one of the world's largest markets for
information technology from the North America headquarters in Fountain
Valley, California, overseeing business in the U.S., Canada and Mexico.
D-Link North America wireless networking revenue grew faster than the
industry with a 42% gain, and the company notably grew business-to-
business development while expanding in the crucial small to medium
business and service provider channel segments.
D-Link North America continued its contribution of product planning,
product marketing, and product development leadership with the
introduction of next-generation connectivity technology, and synchronized
efforts with corresponding worldwide business units.
In 2004, D-Link North America successfully expanded its retail channel
business with a market share increase of 21%, retail shelf space expansion
of over 40%, and the successful penetration into six new retail chains that
now carry D-Link consumer connectivity products.
The company orchestrated resurgence in selling to corporate customers in
North America with the launch of D-Link Business Solutions, a strategic
campaign to win networking business in the small to medium business
market space. Through increased support of D-Link partners and resellers,
the company acquired major customers looking for standard-based and
affordable means to apply next-generation networking technology. D-Link
is well-suited to be an aggressive participant in the SMB market segment
and will continue its focus on gaining market share.
D-Link North America struck major deals and partnerships with some of
the world's largest companies in 2004. The result of these company-to-
company synergies will continue to bring D-Link significant business
opportunities and penetration into new and emerging markets.
D-Link also strengthened its business in Canada and Mexico with the
launching of new connectivity products and business programs well-suited
for these growing markets.
D-Link North America continues to significantly augment worldwide net
sales for fiscal 2004 by market and product research to intelligently choose
the right technologies and products at the right time.
Sales for WLAN Equipment in 2004
grew 30 percent (yoy) to $2.8 billion.
source: Synergy Research Group, Inc.
D-Link North America revenue grew to US $322 million, up 20%
year-over-year, representing 33% of global revenue for 2004.
North America
D-Link 2004 Annual Report 7