D-Link 2004 Annual Report Download - page 11

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Strongest revenue growth came from Russia, which was up 78% compared
to 2003. Broadband CPE products, AP, and ADSL significantly drove
growth for the entire year of 2004. Strategically, this area has grown its
business units to 30 countries with a total of 42 sales offices during 2004.
D-Link EMEA successfully consolidated marketing and sales strategies in
2004, resulting in a cumulative strength across multiple countries, further
solidifying D-Link as the networking leader throughout Europe, the
Middle East and Africa.
In 2004, strong brand recognition coupled with high-quality products at
affordable price points enabled D-Link EMEA to win share of emerging
market sectors arising from the widespread adoption of broadband
connectivity for both consumer and business.
Wireless networking, multimedia and multiplayer gaming are readily
becoming mainstream technologies, and D-Link EMEA is well-poised to
take advantage of resulting opportunities. In addition, workgroup to
enterprise LAN switching business has seen steady growth.
Sales of security products are expected to grow significantly over the next
six years. D-Link EMEA aims to repeat the success of its router, firewall
and VPN business with strong product portfolios in the emerging security
hardware segments, including both intrusion detection and threat
management solutions.
D-Link EMEA launched a specialized, instructor-led training initiative
aimed at channel partners to increase their knowledge of specific D-Link
technology areas and gain a formal accreditation reflecting their expertise.
This effort is one of many initiatives led by the D-Link EMEA team to
grow and strengthen its channel business.
D-Link 2004 Annual Report 9
Europe, the Middle
East and Africa
On the security side, EMEA is
expected to come on very strong,
grabbing 34% of worldwide
annual security revenues by 2007.
source: In-Stat
D-Link EMEA sales grew 40% on a year-over-year basis to
US $315 million, representing 33% of global revenue for 2004.