Creative 2001 Annual Report Download - page 36

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36
NOTE 16 – SEGMENT REPORTING
Creative operates primarily in one industry segment and provides advanced multimedia solutions for personal
computers. Creative has manufacturing plants in Singapore and Malaysia with the European distribution center
located in Dublin, Ireland and the Americas distribution center located in Milpitas, California. Creative focuses its
worldwide sales and marketing efforts predominantly through sales offices in North America, Europe and the Asia
Pacific region.
The following is a summary of operations by geographical regions (in US$’000):
Years ended June 30
2001 2000 1999
External net sales:
Asia Pacific $ 227,146 $ 274,101 $ 242,602
The Americas 598,829 598,956 568,099
Europe 402,627 470,547 485,836
Consolidated $1,228,602 $1,343,604 $1,296,537
Years ended June 30
2001 2000 1999
Operating income (loss):
Asia Pacific $ 26,913 $ 85,621 $ 81,576
The Americas (18,954) (45,654) (6,674)
Europe 16,620 22,319 20,743
Consolidated $ 24,579 $ 62,286 $ 95,645
As of June 30
2001 2000
Identifiable assets:
Asia Pacific $ 442,000 $ 904,479
The Americas 151,501 161,756
Europe 80,479 110,224
Consolidated $ 673,980 $1,176,459
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS