Cracker Barrel 2005 Annual Report Download - page 33

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Traveling for business is hardly ever easy—especially when you have to do it for
weeks at a time. You can imagine how hard it was when one of our guests—let’s call him Joe—
found himself on a business trip to Jackson, Tennessee that lasted almost a full nine weeks. Luckily,
when he arrived in town, he saw a familiar sight: Logan’s Roadhouse.
During a prior visit to Logan’s in Mansfield, Ohio, Joe had discovered our chili—and he said it was
some of the best he’d ever tasted in a restaurant. So, on his very first night in town, Joe headed to
Logan’s. Then he came back the next night. And the next. When Joe’s wife came to town to visit him,
he even brought her in for a meal or two. Maybe even more. By the end of Joe’s stay, his expense
account showed that he’d spent over $1,000 at Logan’s!
Joe says, “What brought me back was not the chili (although it was a staple of my diet), but the
efficient and engaging staff.” Joe figured all the attentiveness was because he had become a regular
of sorts during his nine-week stint. But then he observed something interesting. “I always saw [the
staff] treat new people and strangers with exactly the same quick, courteous service.”
Although Joe’s business in Jackson is finished, he wrote to let us know that if he is ever in the area
again, we could be sure we’d find him at Logan’s. Until then, we’ll just have to look forward to the
next time “Joe” drops in for a visit. And we’ll be happy to see him when he does.
A Nine-Week
Welcome.
A GUEST LETTER
LOGAN’S ROADHOUSE
JACKSON, TENNESSEE