Cracker Barrel 2005 Annual Report Download - page 14

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Around The Corner Or Around The Country.
SM
Drive up to any one of our more than 530 locations and you’ll see a
sign over the front porch that says “Cracker Barrel Old Country
Store,” just as it has since we opened our first store to interstate
travelers and neighbors alike, way back in 1969. In truth, a “timeless
country store” might be a more appropriate way to describe what you’ll
find inside. Because what we offer our guests never goes out of style:
genuinely friendly service, interesting and authentic retail products
that are well-made and fairly priced and food that’s prepared the
right way, just the way you like it.
But that hasn’t stopped us from finding exciting new products,
promotions and sponsorship opportunities designed to keep Cracker
Barrel as relevant in 2005 as it was back in 1969.
Today, Cracker Barrel’s unique combination of restaurant and
retail space just might make us the most differentiated concept in the
industry. Not only do we offer hearty lunches and dinners made
from scratch following traditional recipes, but also one of the best
breakfasts you’ll find anywhere—all day, every day. We think
it’s our uncompromising commitment to service that keeps a daily
average of over 1,100 guests coming to a typical Cracker Barrel
location, day in and day out.
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