Cracker Barrel 2005 Annual Report Download - page 23

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Cracker Barrel Old Country Store
21
Our hometown of Lebanon lies just a short drive down Interstate 40
from Music City, USA (a.k.a. Nashville, Tennessee). So it’s no surprise
that music has been an essential part of our lives—whether as a
welcomed companion playing over the hi-fi, or as part of the growing
Cracker Barrel Old Country Store Music CatalogTM
. And this year,
we decided to share our love of music with folks far and wide.
In October, we made history—and expanded a 29-year friendship
—by becoming the first-ever Presenting Sponsor of the Grand Ole
Opry®
. The Opry’s visitors hail from throughout the South, and across
the country, and it is broadcast live to 42 million households
nationwide giving us true national exposure. Not only do we share a
love of good country cookin’ and good country music, we now
share a CD collection too: Grand Ole Opry®Live Classics, produced
exclusively for Cracker Barrel Old Country Store.
We also reached out to contemporary audiences, hitting the road
with Grammy®Award-winning artists Alison Krauss and Union
Station as Exclusive Tour Sponsor of the acclaimed “Lonely Runs Both
Ways” Tour. Ms. Krauss and her band even produced a CD entitled
Home on the Highways, available exclusively at Cracker Barrel. The CD
hit stores in May and has already sold over 200,000 units.