Cracker Barrel 2005 Annual Report Download - page 21

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Back in 1991, Restaurants & Institutions magazine surveyed
thousands of consumers to rate some of the nation’s largest restaurant
chains, looking for the ones folks considered the best. We surprised
a few people that year by being named best in family dining. But it
didn’t end there. Every year since, guests have recognized us.
And, again in 2005, Cracker Barrel was named “Best Family Dining
Chain” for the 15th consecutive year.
How did we do it? You could say it’s our focus on “relentless
repetition,” striving to do things exactly right, time and again. But,
seeing that we’ve grown from 100 locations in 1991 to over 530
locations today, it seems there’s more to it. In truth, it’s our employees
who’ve won this award—some 64,000 of them, in 41 states.
Guests expect to find a piece of home at every Cracker Barrel, and
our employees have been the key, providing the warm and friendly
service that truly creates Cracker Barrel’s unique experience.
In fact, the people who just may look for a bit of home on the
highway more than anyone—RV owners—also took time this year
to show us their appreciation. Members of the world’s largest RV
owner’s organization, the Good Sam Club, named us “Best Sit-Down
Restaurant in America” for the fourth consecutive year.
Cracker Barrel Old Country Store
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