Cracker Barrel 2005 Annual Report Download - page 19
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Eat. Shop. Relax.
SM
17
Our history is tied to rural America, where the country store was a
vital part of the community—a place where folks could pick up
some supplies and spend time gathered around a checkerboard or in
a comfortable rocker, exchanging news and catching up on each
other’s lives. This is the experience we attempt to offer guests and was
the foundation of the first store we opened alongside Highway 109
in Lebanon, Tennessee, back in 1969.
Today, our country store is a key part of the Cracker Barrel experi-
ence, where guests can shop before and after their meal. Our shelves
are stocked with an ever-changing assortment of approximately 3,000
products, most of which are unique or offer a nostalgic glimpse of
a time gone by. In fact, our retail sales average over $450 per square foot,
which translates to a nearly $500 million retail business.
This year, we began redesigning our store layout to improve
traffic flow while creating a “stadium effect”—in which floor items
are positioned lower and back-wall items higher—for improved
line-of-sight visibility. We created a “Clearance Corner” to move older
product in an organized fashion and make way for new seasonal
items. By October 2005, fifty percent of each store’s floor-display will
be fresh, new products.