Comfort Inn 2014 Annual Report Download - page 44

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Table of Contents
$19.7 million or 7% increase in royalty revenues, an $0.8 million increase in initial franchise and relicensing fees, a $3.2 million or 15% increase in
procurement services fees and a $4.1 million increase in other revenues.
Royalty Fees
Domestic royalty fees for the year ended December 31, 2014 increased $19.9 million to $263.0 million from $243.1 million in 2013, an increase of 8%.
The increase in domestic royalties is attributable to an 8.5% increase in domestic RevPAR partially offset by 0.5% decrease in the number of domestic
franchised hotel rooms and a decline in the effective royalty rate. The Company's effective royalty rate of the domestic hotel system decreased from 4.33% to
4.28% from 2013 to 2014. System-wide RevPAR increased due to a 310 basis point increase in occupancy rates and a 3.0% increase in average daily rates.
A summary of the Companys domestic franchised hotels operating information for the years ending December 31, 2014 and 2013 is as follows:















Comfort
Inn  

 
$ 83.27
60.1%
$ 50.05
3.4%
320 bps
8.9%
Comfort
Suites 


86.99
62.9%
54.75
3.7%
360 bps
9.6%
Sleep 


74.39
58.7%
43.66
3.7%
380 bps
10.5%
Quality 


70.22
53.1%
37.27
2.5%
300 bps
8.4%
Clarion 


75.15
51.2%
38.46
3.3%
330 bps
10.1%
Econo
Lodge 


56.51
48.8%
27.55
2.4%
280 bps
8.4%
Rodeway 


54.28
51.9%
28.14
4.4%
320 bps
11.1%
MainStay 


72.44
68.1%
49.36
3.3%
330 bps
8.2%
Suburban 


42.67
70.2%
29.96
6.0%
160 bps
8.5%
Ascend
Hotel
Collection 


119.76
64.0%
76.60
1.4%
(370) bps
(4.4)%
  

 
$ 74.76
56.4%
$ 42.20
3.0%
310 bps
8.5%
____________________________
* Operating statistics exclude Cambria hotels & suites since the operating statistics are not representative of a stabilized brand, which the Company defines
as having at least 25 units open and operating for a twelve month period.
The number of domestic rooms on-line decreased to 398,661 rooms as of December 31, 2014 from 400,585 as of December 31, 2013 a decline of 1,924
rooms or 0.5%. The total number of domestic hotels on-line increased by 41 units or 0.8% to 5,221 as of December 31, 2014 from 5,180 as of December 31,
2013. The decline in the number of rooms in the domestic system primarily reflects the Company's multi-year strategy to rejuvenate the Comfort family of
brands by terminating or repositioning to more suitable brands under-performing hotels that no longer meet the Comfort brand standards. While the total
number of domestic units on-line continues to grow, the unit growth has been driven primarily by brands with lower average room counts than the Comfort
brand.
44