Comfort Inn 2014 Annual Report Download - page 11

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Table of Contents
The following table presents key statistics related to our domestic franchise system over the five years ended December 31, 2014.







Number of properties, end of period 4,993
5,001
5,083
5,180
5,221
Number of rooms, end of period 393,535
392,826
396,102
400,585
398,661
Royalty fees ($000) $ 206,921
$ 221,023
$ 236,336
$ 242,887
$ 262,675
Average royalty rate(1)
4.30%
4.31%
4.33%
4.33%
4.28%
Average occupancy percentage(1)
51.5%
53.7%
55.6%
56.4%
59.5%
Average daily room rate (ADR)(1)
$ 70.51
$ 71.92
$ 73.69
$ 74.76
$ 77.03
Revenue per available room (RevPAR)(1),(2)
$ 36.29
$ 38.63
$ 40.94
$ 42.20
$ 45.80
____________________________
(1) Amounts exclude results from Cambria Suites properties open during all periods since the operating statistics are not representative of a stabilized brand
which the Company defines as having at least 25 units open and operating for a twelve month period.
(2) The Company calculates RevPAR based on information as reported to the Company by its franchisees.
Currently, no individual domestic franchisee accounts for more than 2% of the Company's total revenues.
Industry Positioning
Our brands offer consumers and developers a wide range of options, including economy hotels, mid-scale, upper mid-scale and lower upscale, full
service properties. Our brands are as follows:
Cambria hotels and suites: Cambria hotels and suites is a new construction select service hotel chain that operates in the upscale lodging category. For
medium frequency and Millennial business travelers, Cambria treats every guest as a high value guest by offering inviting design, options for guests to
personalize their stay, and unexpected service delighters. Public spaces are designed with options that invite guests to hang out, including Social CircleTM
restaurant and bar, which focuses on simple, yet interesting food and craft beers. Cambria offers guest rooms that “feel like an upgrade.” In-room amenities
include pillow top mattresses, flat screen TV(s), speaker phones, mini-refrigerators and microwaves. Principal competitor brands include Courtyard by
Marriott, Aloft and Hilton Garden Inn. The Cambria hotels and suites brand was launched in January 2005 and the first properties opened during 2007.
Ascend Hotel Collection: Ascend Hotel Collection is an innovative membership program that is not positioned as a traditional franchise concept.
Ascend includes individual hotels that are historic, boutique and/or unique and desire to retain their independent brand identity but have access to Choice’s
marketing and distribution channels. Ascend Hotel Collection offers the best of both worlds: independence backed up by a powerful global distribution
network. Principal competitors include Sterling Hotels, Summit Hotel & Resorts, Small Luxury Hotels and Historic Hotels of America. The Ascend
membership was launched in October 2008.
Comfort Inn: Comfort Inn and Comfort Inn and Suites hotels are primarily upper mid-scale limited service hotels that offer a warm and welcoming guest
experience designed to help travelers feel refreshed and ready to take on the day. One of the original brands in the limited service category, Comfort has built
a reputation for consistent high-value accommodations for both business and leisure travelers. Comfort offers complimentary hot breakfast with fresh waffles,
a swimming pool and/or exercise room, and free high-speed internet access. Principal competitor brands include Holiday Inn Express and Country Inn &
Suites.
Comfort Suites: An extension of the highly regarded Comfort Inn brand, Comfort Suites hotels deliver the experience that helps guests feel refreshed
and ready to take on the day. All hotels are 100% smoke free, and rooms are oversized with a separate area for working that meets the demands of today’s
business traveler. In addition, each suite features a sleeper sofa, refrigerator and microwave. Comfort Suites hotels offer a complimentary hot breakfast, fitness
center, business center, and free high-speed internet access, as well as a marketplace with snacks and beverages for purchase. The brand competes with
Hampton and Fairfield Inn.
Sleep Inn: Sleep Inn is a new construction brand that operates in the moderate tier of the mid-scale lodging category, offering developers a lower cost to
build with competitive mid-scale average daily rates. Sleep Inn delivers a simply stylish, contemporary guest experience, providing both business and leisure
travelers with free high-speed internet access, a
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