Comfort Inn 2014 Annual Report Download - page 12

Table of Contents
complimentary Morning Medley hot breakfast, and an exercise room and/or pool. Sleep Inn’s competitors include Microtel and La Quinta.
Clarion: Clarion helps owners of existing mid-scale assets with food and beverage capabilities achieve strong returns with reasonable
investment. Clarion allows a more focused and efficient food and beverage operational model that works well with a variety of conversion property
configurations. Clarion helps business and leisure guests "get together" by providing meeting/banquet facilities with catering, hot breakfast, a simplified
menu of basic evening meals and lounge with at least beer and/or wine selections. Amenities include a pool, business center, free high-speed internet access
and fitness center. Principal competitor brands include Four Points by Sheraton and Radisson.
Quality: Quality helps both guests and owners "get your money's worth" in the mid-scale category. Quality hotels provide clean, comfortable, and
affordable accommodations, as well as the "Value Qs:" Q Bed, Q Breakfast, Q Shower, Q Service, and the Q Value of free high-speed internet access, and a
swimming pool and/or an exercise room. Principal competitor brands include Best Western and Ramada.
MainStay Suites: MainStay Suites compete in the mid-scale extended stay category. Complete with a "feels like home guest experience" and value-
added amenities, the MainStay brand is designed as a more practical lodging option for guests whose stays are longer than a few nights. Typically, longer
hotel stays involve relocation, training, or temporary job assignments. MainStay guest rooms feature free high-speed internet access, fully equipped kitchens
with a two-burner range, dishes, utensils, dishwasher, sink with disposal, microwave, and full size refrigerator. All suites include a sleeper sofa, comfortable
work area with ergonomic chair and large walk-in closets. MainStay Suites' principal competitors include TownePlace Suites and Candlewood Suites.
Suburban Extended Stay Hotel: Suburban Extended Stay Hotel suites are built with today’s value-conscious extended stay guest in mind. All suites
provide kitchens, internet connections, and access to on-site laundry facilities. Suburban’s “just what you need” philosophy matches attractive weekly
pricing with weekly housekeeping to provide extended stay guests with the all-suite accommodations they want without the cost of services they do not
need. All hotels offer complimentary high-speed internet access. Principal competitors include Extended Stay America, InTown Suites, Studio 6 and Value
Place.
Econo Lodge: Econo Lodge is the premier brand in the economy hotel category that is an easy stop on the road for value-oriented travelers. Free high
speed internet, a premium movie channel and complimentary continental breakfast are just some of the amenities that position Econo Lodge as a great value
in the economy category. The brand competes primarily with Days Inn, Super 8 and Red Roof Inn.
Rodeway Inn: Rodeway Inn is a brand that also serves the economy segment and offers sensible lodging for travelers on a budget. As part of one of the
largest franchise systems in the world, Rodeway offers a welcoming environment at an affordable rate. With free coffee to get guests started in the morning,
free high-speed internet and a free premium movie channel, Rodeway is a great option for practical travelers. Principal competitor brands include Americas
Best Value Inn and Motel 6.
The following table presents key statistics related to the domestic system for our brands over the five years ended December 31, 2014:







Number of properties, end of period 1,435
1,399
1,349
1,302
1,240
Number of rooms, end of period 112,169
109,330
105,471
101,673
95,862
Royalty fees ($000) $ 82,415
$ 86,503
$ 90,360
$ 88,774
$ 93,630
Average occupancy percentage 55.7%
57.7%
59.5%
60.1%
63.3%
Average daily room rate (ADR) $ 77.28
$ 79.54
$ 81.70
$ 83.27
$ 86.08
RevPAR $ 43.04
$ 45.91
$ 48.60
$ 50.05
$ 54.50
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