Comfort Inn 2004 Annual Report Download - page 6

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• The successful “Stay Twice. Earn a Free Night.” and double EA$Y CHOICE stamps promotions are re-launched
for the spring.
• Choice teams up with 3Com Corporation to provide wireless connectivity in its U.S.-based Clarion and
Comfort Suites brand hotels.
• Choice signs a worldwide automated e-Wholesale agreement with Orbitz giving hotels in competitive markets
the chance to receive enhanced sell position on Orbitz.com, the third largest online travel site.
• Choice secures an exclusive position as an Official Broadcast Partner in the hotel category for the NBC broadcast
of the 2004 Summer Olympic Games.
• Alaska Airlines becomes the ninth airline partner in Choice’s airline miles program, giving members of the Alaska
Airlines Mileage Plan a chance to earn miles when staying at any of Choice’s brands.
• Choice announces a three-year partnership with the Ladies Professional Golf Association (LPGA) that gives
Choice national media exposure and the potential for more than 20,000 room nights annually at its brands.
• Choice unveils new prototypes for the MainStay Suites, Comfort Inn and Quality brands, designed to attract
guests, improve guest experience, reduce development costs and deliver a more compelling return on investment
for franchisees.
• The “Wake Up A Winner” promotion features a sweepstakes on choicehotels.com with a chance to win one of
two trips, including airfare, hotel and $10,000 spending money, for two to attend the Athens Games, followed
by visits to Rome and London.
• Choice and Bank of America introduce the Choice Privileges Visa Platinum credit card, which offers extra
Choice Privileges benefits to cardholders and provides an incentive for cardholders to stay more often at Choice
mid-scale brands.
• Choice releases the Customer Information System (CIS) for storing and tracking its brands’ customers with the
goal of helping Choice know more about its guests, leading to enhanced customer service and customer loyalty.
• Choice forms a new subsidiary, Choice Hotels Mexico, headquartered in Mexico City, to begin a direct franchis-
ing effort to introduce the Choice brands to hotel owners and developers in the county.
• Choice’s online guest satisfaction survey is officially named the Guest Insight System (GIS) to reflect the addi-
tional insights provided by guests that will help enhance Choice properties.
• Air Canada Aeroplan becomes Choice’s 10th airline partner, allowing Aeroplan members to earn Aeroplan Miles
when staying at any of Choice’s properties.
• The Comfort Inn brand introduces its re-imaged logo at Fall Regional Meetings (held in Ocean City, Md.,
Atlanta, Las Vegas and Chicago), revealing a vibrant new design that is part of a broader improvement strategy of
the Comfort Inn brand.
• With the re-branding of 138 Flag properties to the Comfort, Quality and Clarion brands in Australia, Flag
Choice Hotels changes its corporate name to Choice Hotels Australasia.
• Choice partners with The Mark Travel Corporation, a leading provider of hotel and airline branded vacation
packages, to create an e-wholesale relationship that allows travelers to book rooms at Choice’s eight brands via
Mark Travel’s Funjet Vacations and United Vacations.
• Choice enters into an agreement with Preferred Hotels & Resorts Worldwide that allows Choice Privileges mem-
bers to redeem points for free nights at luxurious Preferred properties in 21 countries.
• Choice Hotels Mexico opens its first Mexican hotel, the Comfort Inn hotel of Atlacomulco. The 50-room hotel
includes six suites and features two restaurants.
• Econo Lodge hotels receive promotional materials launching the new Breakfast by Econo Lodge, an enhanced
offering for economy guests.
• The Choice Privileges rewards program hits one million members for the year: the Sleep Inn hotel of Memphis,
Tenn., signed up the one-millionth member, putting the program’s total membership above 3.2 million.
A CHOICE YEAR IN REVIEW
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CHOICE HOTELS INTERNATIONAL