Comfort Inn 2004 Annual Report Download - page 31

CHOICE HOTELS INTERNATIONAL, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
Advertising Costs.
The Company expenses advertising costs as the advertising occurs in accordance with American Institute of
Certified Public Accountants, Statement of Position 93-7, “Reporting on Advertising Costs.” Advertising
expense was $58.5 million, $51.0 million and $50.7 million for the years ended December 31, 2004, 2003 and
2002, respectively. Prepaid advertising at December 31, 2004 and 2003 totaled $1.6 million and $0.1 million,
respectively and is included within other current assets in the accompanying consolidated balance sheet. The
Company includes advertising costs primarily in marketing and reservation expenses on the accompanying
consolidated statements of income.
Cash and Cash Equivalents.
The Company considers all highly liquid investments purchased with a maturity of three months or less at
the date of purchase to be cash equivalents. As of December 31, 2004 and 2003, $7.4 million and $5.6 million,
respectively, of book overdrafts representing outstanding checks in excess of funds on deposit are included in
accounts payable in the accompanying consolidated balance sheets.
Capitalization Policies.
Property and equipment are recorded at cost and depreciated using the straight-line method over the
estimated useful lives of the assets. Major renovations, replacements and interest incurred during construction are
capitalized. Upon sale or retirement of property, the cost and related accumulated depreciation are eliminated
from the accounts and any related gain or loss is recognized in the accompanying consolidated statements of
income. Maintenance, repairs and minor replacements are charged to expense as incurred.
Impairment Policy.
The Company evaluates the impairment of property and equipment and other long-lived assets, including
franchise rights and other definite-lived intangibles, in accordance with SFAS No. 144, “Accounting for the
Impairment or Disposal of Long-Lived Assets.” SFAS No. 144 states that an impairment of long-lived assets has
occurred whenever events or changes in circumstances indicate that the carrying amount of an asset may not be
recoverable. Recoverability is measured based on net, undiscounted expected cash flows. Assets are considered to
be impaired if the net, undiscounted expected cash flows are less than the carrying amount of the assets. Impairment
charges are recorded based upon the difference between the carrying value and the fair value of the asset. The
Company did not record any impairment on long-lived assets during the three years ended December 31, 2004.
The Company evaluates the impairment of goodwill in accordance with SFAS No. 142, “Goodwill and
Other Intangible Assets,” which requires goodwill to be assessed on at least an annual basis for impairment using
a fair value basis. Because the Company has one reporting unit pursuant to SFAS No. 142 the fair value of the
Company’s net assets are used to determine if goodwill may be impaired. The Company did not record any
impairment of goodwill during the three years ended December 31, 2004, based on assessments performed by the
Company.
The Company evaluates the collectibility of notes receivable in accordance with SFAS No. 114,
“Accounting by Creditors For Impairment of a Loan.” SFAS No. 114 states that a loan is impaired when, based
on current information and events, it is probable that a creditor will be unable to collect all amounts due
according to the contractual terms of the loan agreement. All amounts due according to the contractual terms
means that both the contractual interest payments and the contractual principal payments of a loan will be
collected as scheduled in the loan agreement. The Company reviews outstanding notes receivable on a periodic
basis to ensure that each is fully collectible. If the Company concludes that it will be unable to collect all
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