Citrix 2014 Annual Report Download - page 6

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Annual Report 2014 Citrix Systems, Inc.
The Citrix Difference
When I returned from personal leave last February, I began my 20th year on the Citrix
team. At that time, I was coming back with new perspective about what I want Citrix
to look like down the road, in terms of what we deliver for our customers, how we
operate as a company, and the culture we build for our people.
From the perspective of what we deliver for our customers, Citrix solutions are
built around three core attributes – experience, security and exibility. Creating an
experience for business software that is irresistibly mobile, consumer delightful and
100% productive is at the heart of our design philosophy. Delivering security that is
contextual, and active on data at rest and in transit is essential in today’s world, and
is an essential aspect of our solutions. All of that is enabled with ultimate exibility in
terms of support for any device, any app and any cloud. While we have competitors
that might compete on one of these attributes or another, none can match our ability
to deliver on all three.
From the perspective of how we operate as a company, I want Citrix to be known as a
lasting brand that generates protable growth and long-term value for shareholders.
We’ll accomplish this by innovating, inventing and imagining technologies that
mobility-transform business; by building revenues organically through cross-selling
and up-selling within our portfolio of core businesses; and by more fully leveraging our
deep software assets through reuse, integration and new business models.
Finally, from the perspective of the culture we build for our people, I am determined
to ensure that Citrix scales up with a strong culture that builds on the human values
of integrity, humility, respect and conviction that has attracted and retained some of
the industry’s best talent. The software business is a team sport where ‘how we do it
matters as much as ‘what we do.’ The world’s greatest companies have strong cultures
that enable resilience, engagement and collaborative productivity.
I’m excited and privileged to be CEO of this amazing team – especially at such a pivotal
time in its unique, proud and successful history.
The board, our employees and I thank you for your support and condence.
Sincerely,
Mark Templeton
President and CEO