Citrix 2014 Annual Report Download - page 18

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Competition for CloudBridge comes in the form of alternative approaches to making the cloud a secure extension of a
company’s on-premise enterprise network, Internet protocol security, or IPSec, or multi-protocol label switching, or MPLS,
network solutions, among others. With regards to WAN optimization, CloudBridge also competes with Riverbed Technology,
Inc., or Riverbed and Cisco. Riverbed has the largest market share. While being a less established company than Citrix,
Riverbed has the advantage of being focused solely on WAN optimization. Cisco with the second largest share, benefits from
its leadership in the networking market. We believe CloudBridge is a more feature-rich solution than the other alternatives and
provides superior flexibility through shared technology with NetScaler.
VMware is also the main competitor of our CloudPlatform product, which is an advanced platform for building highly
scalable and reliable cloud computing environments, and our CloudPortal product, which is a comprehensive portal for
provisioning hosted applications, desktops, services and IaaS. Unlike VMware's products, our CloudPlatform and CloudPortal
products draw on the successful models and experience of large, public cloud implementations and apply them to enterprise,
private clouds. The differentiation and experience of our products is expanded when coupled with our NetScaler and XenServer
products, both of which are used in large, public cloud implementations. Additionally, OpenStack, an open source project,
provides an alternative solution to our CloudPlatform product. We believe CloudPlatform has a competitive advantage, as it is
production ready for cloud deployment.
In the server virtualization market, we compete directly with VMware, which was first to market with this technology and
is widely regarded as the market leader. In addition, we also compete with Microsoft's Windows Server 2012 with Hyper-V.
Microsoft first entered this market in 2008 and has since established its position as a leader in this space. To a lesser extent, and
mostly only in the niche technology areas of test and development, we compete with RedHat, who recently expanded into this
market. We believe XenServer, our server virtualization product, has features that are competitive with VMware's ESX Server
in terms of performance, scalability and other enterprise-class capabilities. XenServer is offered as a free download, which
significantly increases the reach of server virtualization to customers of all sizes and geographies. We monetize XenServer by
selling maintenance and updates, which aligns with our CloudPlatform go-to-market strategy.
Mobility Apps
Our products for collaboration continue to maintain solid leadership positions in extremely competitive markets,
particularly among, SMBs. We differentiate our SaaS offerings by designing simple, secure, reliable and cost-efficient products
that deliver a superior customer experience. Our competitors range from large, established technology firms to small, Internet-
based startups.
In Communications Cloud, we compete primarily with Cisco WebEx, Microsoft Lync and Skype, and conferencing call
solutions from Intercall, PGi, AT&T and Verizon. Additionally we compete with freemium products such as Logmein's Join.me
and Google's Google + Hangouts. Our GoToMeeting, GoToWebinar and GoToTraining products have proven to be competitive
based on ease-of-use and the All You Can Meet® pricing model, combined with built-in VoIP and toll-based PSTN audio
services. We further differentiate our collaboration products by integrating OpenVoice toll-free seamlessly with the built-in
VoIP and toll audio services and having purpose-built solutions for marketing and training use cases. We believe these features
give us competitive advantage among individual, prosumer and SMB customers.
In the data sharing market, our Documents Cloud direct competition includes Dropbox, Inc., Box, Inc. and HighTail, Inc.
(formerly YouSendIt), as well as legacy solutions like traditional file transfer protocol, or FTP, in the SMB market. Many of
these competitors have strong brand recognition through their consumer and free versions of their products. However, we
believe our ShareFile product offers a superior solution as it is built specifically for the needs of businesses. In the Enterprise
segment, there are fewer direct competitors to the ShareFile product. Increased competition is anticipated as large enterprises
need to deploy secure data syncing and sharing solutions for a growing mobile workforce. We believe that Citrix's strong
reputation in the Enterprise market, along with ShareFile's integration into Citrix products such as Receiver and XenMobile,
and our unique ability to store data on-premise or in the Cloud, will be a key differentiator.
We have been a market leader with our GoToMyPC product for many years. Our direct competition includes LogMeIn,
Inc., or LogMeIn, free solutions such as Microsoft's Live Mesh and those from many Internet startups. In addition, new remote
access features in desktop operating systems like Microsoft Windows and Macintosh OSX provide alternatives to our solution.
We endeavor to differentiate our products by continuing our focus on security, ease-of-use and support for multiple desktop
operating systems.
Our Workflow Cloud product, GoToAssist, has achieved a large market share for Web-based clientless remote support.
This product includes a version purpose-built for individual users, consultants and small businesses, positioning Citrix as the
only provider of remote support solutions for all segments of the market. In remote support, we compete with Cisco's WebEx
and LogMeIn.