Citrix 2014 Annual Report Download - page 5

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Annual Report 2014 Citrix Systems, Inc.
These are the priorities we hear every day from global CEOs, enterprise CIOs and
small & medium size business leaders. We uniquely have the range of competencies,
software assets, and offerings to lead in these areas. At the same time, we have the
breadth of go-to-market partners, Citrix Ready ecosystem, and customer base to
leverage them as growth engines.
Strategy and Execution in 2015
We have a clear set of strategic imperatives as a company, and those imperatives
will be the foundation of our business over the long term. As we think about how
we transform those imperatives into executional focus for the year ahead, we are
focused on:
1. Transform our core from virtualization to mobile workspaces. As our customers
push for a software-dened architecture for their own businesses, we have a strong
focus on upgrading customers via our new mobile and cloud offerings, partnering
more effectively with strategic vendors like Microsoft, and pioneering innovations
via new use cases.
2. Enable faster time-to-value for customers through our new Workspace Cloud.
This year, we’ll deliver new offerings for delivery infrastructure and workspace apps
that tap technology, talent and integrations across all of Citrix. Those new offerings
will serve as a foundation for predictable, recurring revenue streams.
3. Elevate our focus on Service Provider partners. As we think about how we deliver
mobile workspaces, Service Providers are already using our infrastructure to deliver
over 500 thousand business-ready desktops and apps via the cloud, and will serve
as a thriving route to customers as businesses embrace mobile and cloud.
4. Innovate and lead in mobile application delivery and data security. We have
signicant differentiation in this fast growth market, and are focused on a portfolio
approach to selling mobile app delivery, securing data, delivery networking and
endpoint security.
5. Expand our SaaS-delivered portfolio of mobility apps. We can leverage our
understanding of our SMB customer base to continue to offer new value in business
workows, further address vertical markets, while also creating leverage for our
enterprise customer base via these apps.
6. Invest in the go-to-market footprint of our delivery networking business.
We have growing competitive advantage, and an expanding relationship with a key
partner in Cisco, we see a clear ROI in lling go-to-market coverage gaps.
“Citrix solutions are built around three core attributes – experience,
security and exibility. While we have competitors that might
compete on one of these attributes or another, none can match
our ability to deliver on all three.”
EXPERIENCE
N
SECURITY FLEXIBILITY