Citrix 2014 Annual Report Download - page 13

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Technology
Our products are based on a full range of industry-standard open source technologies. In addition, certain of our products
are also based on our proprietary technologies.
• Citrix HDX™ Technologies is a family of innovations that optimize the end-to-end user experience in virtual desktop
and virtual application environments. These technologies incorporate our ICA protocol, which consists of server- and
client-side technology that allows graphical user interfaces to be transmitted securely over any network, and include
HDX Broadcast, MediaStream, Realtime, Mobile, Plug-n-Play RichGraphics, WAN Optimization and Adaptive
Orchestration features which work together to provide a high-definition user experience across a wide array of
applications, devices and networks.
• FlexCast® technologies combine a range of desktop and application virtualization innovations that work in concert to
enable enterprise IT departments the ability to support a wide range of use cases.
• Citrix personalization technologies increase desktop virtualization adoption by providing a personalized end-user
experience while optimizing resource usage in the data center and overall total cost of ownership, or TCO.
• NetScaler® Software Packet Engine, or the Packet Engine, forms the foundation of our NetScaler line of products. The
Packet Engine allows high-performance networking and packet processing without the need for special purpose
hardware.
• NetScaler® nCore™ Technology is an architecture which enables execution of multiple Packet Engines in parallel. nCore
technology allows the distribution of packet flows across multiple central processing unit cores to achieve efficient,
high-performance parallel processing across multiple Packet Engines. The new architecture incorporates innovations
in flow distribution and state sharing and provides for efficient execution across Packet Engines.
• ByteMobile® Adaptive Traffic Management System combines functions such as video and web optimization, caching,
policy control, and reporting and analytics into a single centrally managed element. These functions are performed
based on dynamic awareness of mobile carrier traffic conditions and also based on User Experience Indexing (UXI),
where the quality of a single mobile subscriber’s data experience can be tracked and enhanced by automated
modifications made to network performance.
• XenMobile® is our foundational technology that delivers a holistic mobile computing platform for enterprises. Its main
components include MDM, MAM and a set of mobile applications including secure email, corporate app store, web
browsing, data sharing, secure note taking and document editing on a host of mobile platforms including iOS, Android
and Windows mobile.
• Citrix Internet Overlay Platform is our foundational technology for GoToMeeting, GoToWebinar, GoToTraining and
GoToAssist. The platform implements one of the largest multicast overlay data networks in the world using the
Internet. It provides proprietary screen-sharing technology that separately optimizes screen transmission for each
endpoint device (such as a remote PC during an online meeting or remote access session).
• Citrix PSTN/VoIP Bridge is core technology that allows the seamless integration of Public Switched Telephone
Network/Voice over Internet Protocol, or PSTN/VoIP, in our products that use our audio conferencing.
• HDFaces® in GoToMeeting, GoToWebinar and GoToTraining delivers high-definition video conferencing and one-to-
many video streaming over the public Internet. It includes proprietary network transport protocols and transcoding
software that optimize video quality for each endpoint device.
Innovation is a core Citrix competency. We have many additional unique inventions that are important enablers of our
continued leadership in delivery networking, workspace services and mobility apps.
Customers
We believe that the primary IT buyers involved in decision-making related to our solutions are the following:
• Strategic IT Executives including chief information officers, chief technology officers, chief information security
officers and vice presidents of infrastructure, who have responsibility for ensuring that IT services are enablers to
business initiatives and are delivered with the best performance, availability, security and cost.
• Desktop Operations Managers who are responsible for managing Windows Desktop environments including corporate
help desks.
• IT Infrastructure Managers who are responsible for managing and delivering Windows-based applications.
• Directors of Messaging and Mobility, who are, respectively, responsible for Exchange and defining mobile strategies
and solutions for securing and managing mobile devices including their content and applications.
• Network Architects who are responsible for delivering Web-based applications who have primary responsibility for
the WAN infrastructure for all applications.