Citrix 2013 Annual Report Download - page 11

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Professional Services
We provide a portfolio of professional services to our business partners and customers to manage the quality of
implementation, operation and support of our solutions. These services are available for additional fees paid on an annual or
transactional basis.
• Citrix Consulting helps support the successful implementation of Citrix technologies and solutions through the use of
proven methodologies, tools and published best practices. Citrix Consulting focuses on strategic engagements with
enterprise customers who have complex, mission-critical, or large-scale Citrix deployments. These engagements are
typically fee-based on-site engagements for the most challenging projects in scope and complexity, requiring
consultants who are uniquely qualified with project methodology and Citrix product expertise. Citrix Consulting is
also responsible for the development of best practice knowledge that is disseminated to businesses with which we
have a business relationship and end-users through training and written documentation. Leveraging these best
practices enables our integration resellers to provide more complex systems, reach new buyers within existing
customer organizations and provide more sophisticated system proposals to prospective customers. Citrix Consulting
has worked with Fortune Global 500 companies, technology providers, and government organizations to deliver
solutions that achieve their unique technical and business objectives.
• Product Training & Certification helps enable our customers and partners to be successful with Citrix and achieve
their business objectives faster. Authorized Citrix training is available when and how it is needed. Traditional or virtual
instructor-led training offerings feature Citrix Certified Instructors delivering training in a classroom or remote setting
at one of approximately 400 Citrix Authorized Learning Centers™, or CALCs, worldwide. CALCs are staffed with
instructors that have been certified by us and teach their students using Citrix-developed courseware. Self-Paced
Online offerings, available to students 24 hours a day, seven days a week, provide technically robust course content
without an instructor and include hands-on practice via virtual labs. Certifications validate key skills and are available
for administrators, engineers, architects and sales professionals.
Technology
Our products are based on a full range of industry-standard open source technologies. In addition, certain of our products
are also based on our proprietary technologies.
• Citrix HDX™ Technologies is a family of innovations that optimize the end-to-end user experience in virtual desktop
and virtual application environments. These technologies incorporate our ICA protocol, which consists of server- and
client-side technology that allows graphical user interfaces to be transmitted securely over any network, and include
HDX Broadcast, MediaStream, Realtime, Mobile, Plug-n-Play RichGraphics, WAN Optimization and Adaptive
Orchestration features which work together to provide a high-definition user experience across a wide array of
applications, devices and networks.
• Citrix FlexCast® technologies combine a range of desktop and application virtualization innovations that work in
concert to enable enterprise IT departments the ability to support a wide range of use cases.
• Citrix personalization technologies increase desktop virtualization adoption by providing a personalized end-user
experience while optimizing resource usage in the data center and overall total cost of ownership, or TCO.
• NetScaler® Software Packet Engine, or the Packet Engine, forms the foundation of our NetScaler line of products. The
Packet Engine allows high-performance networking and packet processing without the need for special purpose
hardware.
• NetScaler® nCore™ Technology is an architecture which enables execution of multiple Packet Engines in parallel. nCore
technology allows the distribution of packet flows across multiple central processing unit cores to achieve efficient,
high-performance parallel processing across multiple Packet Engines. The new architecture incorporates innovations
in flow distribution and state sharing and provides for efficient execution across Packet Engines.
• ByteMobile® Adaptive Traffic Management System combines functions such as video and web optimization, caching,
policy control, and reporting and analytics into a single centrally managed element. These functions are performed
based on dynamic awareness of mobile carrier traffic conditions and also based on User Experience Indexing (UXI),
where the quality of a single mobile subscriber’s data experience can be tracked and enhanced by automated
modifications made to network performance.
• Citrix XenMobile® is our foundational technology that delivers a holistic mobile computing platform. Its main
components include MDM, MAM and a set of mobile applications including secure email, web browsing, and data
sharing on a host of mobile platforms including iOS, Android and Windows mobile.
• Citrix CloudPortal™ Business Manager is a service aggregation, catalog, billing, and chargeback solution that enables
service providers and IT organizations to offer cloud services.