Cathay Pacific 2005 Annual Report Download - page 8

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6 Cathay Pacific Airways Limited Annual Report 2005
Pioneer in technology
• Cathay Pacific is one of the world’s leading
airlines in harnessing the power of the Internet to
reduce communication costs and increase
operational flexibility.
• A more responsive IT strategy and architecture has
been put in place to improve the delivery of
supporting technology to staff across the Company.
• Together with our oneworld partners, we have
become the world’s first alliance to offer interline
e-ticketing between all member carriers. This has
cut ticketing costs and provided greater
convenience to our customers.
• Online check-in has become increasingly popular
with members of our loyalty programmes, who can
use this facility to expedite their check-in process
and choose their preferred seats.
• Inflight purchases can now be pre-ordered online
prior to a flight’s departure. This helps us to
guarantee the passenger’s choice is available and to
better manage our inventory.
• Our new generation Company website, due for
rollout in April, will be more customer friendly,
making online booking and check-in simpler and
quicker and enhancing our promotional activities.
Partnerships
• We launched a codeshare service to Beijing
with Air China, in which Cathay Pacific holds a
10% shareholding.
• Three more airlines, Japan Airlines, Malev and
Royal Jordanian, expressed their intention of joining
oneworld.
• Our codeshare agreement with South African
Airways ended following the carrier’s decision to
join another alliance.
• A partnership was created with Air China’s frequent
flyer programme. Members of Air China Companion
and Asia Miles can accrue and redeem miles on
flights operated by both carriers as part of our
closer strategic partnership.
• Asia Miles has more than 240 partners in nine
categories. It has greater reach than any other
rewards programme in China, having partnerships
with Air China, China Eastern Airlines and Dragonair,
as well as British Airways and other partners that
serve the Mainland.
2005 in Review