Cathay Pacific 2005 Annual Report Download - page 41

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39
Cathay Pacific Airways Limited Annual Report 2005
Cathay Pacific and its subsidiaries and associates
employ over 33,000 people worldwide. More than
11,000 Cathay Pacific staff are Hong Kong-based and
a further 12,000 work for local associates, making
the Cathay Pacific Group one of Hong Kong’s biggest
employers. We are committed to investing in the
long-term development of Hong Kong’s aviation
industry. Our Cadet Pilot Programme has provided
career opportunities with Cathay Pacific for more
than 200 cadets since 1988, and around 30 potential
pilots gain their wings each year.
The planned expansion of our fleet over the next
five years will see us continue to create local jobs
and career opportunities. Training is one of the
most important investments we make in human
resources. We have progressively introduced
leading-edge training and development programmes
to up-skill our workforce, encourage collaborative
problem solving, strong executive development and
business-driven learning.
We recognise that our commercial success relies
on the full participation of our staff and we are
committed to their health and well-being. We have
recently overhauled our systems for monitoring
work-related injuries – especially amongst cabin
crew. At Cathay Pacific City we offer on-site
fitness programmes, health promotion and work
injury prevention workshops, and provide an
Employee Assistance Programme that offers
confidential counselling.
Corporate Responsibility
We review our human resource and remuneration
policies regularly in the light of local legislation,
industry practice, market conditions and the
performance of individuals and the Company. We
promote a culture of open communication in which
staff can report concerns without fear of retribution.
We never forget our business depends on the skill,
dedication and loyalty of our staff: their teamwork
keeps us strong and successful.
Valuing customers
Our goal is to deliver superior service and value to
our customers and to become the world’s most
admired airline. We recognise that the quality
of the service we provide sets us apart from our
competitors. We are committed to meeting our
on-time performance goals, maintaining and growing
our international route network, and increasing flight
frequencies to meet market demand. We strive to
deliver Service Straight from the Heart and we take
pride in making our customers feel safe, welcome,
comfortable and, above all, reassured. We anticipate
our customers’ needs and aim not just to meet, but
surpass their expectations. We go beyond ensuring
satisfaction in order to strengthen customer loyalty
and enhance the profitability of the airline.