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Financial Section
Management
Foundation Corporate Data
Annual Report 2015 CONTENTS / 428
Prole To Our Stakeholders Casio's Strength Special Features Financial Highlights
Special Feature : Calculators
China
India
Display with Indian
digit separation
Calculator That Speaks Chinese
We sell a calculator in China that announces the
number and function keys when pressed. This
allows condent calculation when users are not
looking at the keypad during input.
Calculator with Indian Digit Separation
The international standard is to separate long numbers after every third digit. In India, however, the
custom is to separate long numbers with a comma after the third digit, and then after every two
digits, starting with the one hundred thousand place. Casio was the first company to introduce a
calculator that addresses this regional custom.
Expand the Calculator Business by Broadening the Lineup of Localized Products
Casio has sold more than one billion calculators
worldwide, and has held the top share of the
Japanese market for 10 consecutive years. Our
broad product lineup is popular worldwide
because our calculators offer convenient
functions and superior quality. The lineup
includes professional business calculators that
serve the needs of experts in fields including
accounting and finance and scientific calculators
that contribute to mathematics operations.
We are expanding the calculator business
and maintaining its high profitability by
broadening our lineup of localized products
that meet the needs of the markets they
serve. For example, we offer digit separator
and check calculators in India, calculators with
voice functions in China, and scientific
calculators with high-resolution LCD displays
in Japanese, English, Arabic and other local
languages.
Scientific Calculator with
High-Resolution
Local-Language LCD