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Profi le To Our Stakeholders Casio's Strength Special Features Financial SectionFinancial Highlights Management
Foundation Corporate Data
Annual Report 2015 CONTENTS / 421
Profi le
Our Ability to Go from “0” to “1”
Casio’s corporate creed is “Creativity and Contribution,” expressing the Company’s commitment to contributing to
society through innovative, useful products it is uniquely positioned to deliver.
Products with innovative functions assist people in their daily lives and keep society moving forward. They also bring
great delight to many people and help to revitalize culture. When even a single new product is widely adopted, whole
new markets develop, and this in turn fosters growth in related industries.
This is the story of Casio’s wide-ranging contributions to society, based on its innovative product and service portfolio.
• Four Kashio brothers
start commercial
production of the
world’s  rst all-
electric compact
calculator, the 14-A.
• Casio Computer Co.,
Ltd. founded.
Mercury-free high-
brightness projectors
released.
EXILIM, then the
world’s thinnest,
wearable card-sized
digital camera,
released.
QV-10, a digital
camera with an LCD
monitor, released.
First G-SHOCK
shock-resistant watch
released.
Casiotone electronic
keyboards released.
Casiotron digital
watch released.
Casio stock transferred
to the  rst section of
the Tokyo Stock
Exchange.
Casio Mini, the world’s
rst personal electronic
calculator, released.
001 transistor-based
electronic desktop
calculator released.
1957 1965 1972 1974 1980 1983 1995 2002 2010
Earnings estimates and expectations that are not historical fact included in this report are forward-looking statements. Such forward-looking statements refl ect the judgment of
management based on information available as of the time of writing, and various factors could cause actual results to differ materially.
Forward-Looking Statements
Philosophy
Corporate creed –
“Creativity and Contribution”
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