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Strategy to Expand Timepiece Sales Leveraging Flagship Models
Casio commercialized the world’s first
hybrid time keeping system that receives
both GPS signals and radio wave time-
calibration signals. This is G-SHOCK,
which opens new vistas in watches by
combining advanced technology and
shock resistance. This model can receive
time-calibration signals from any of six
transmission stations worldwide and
receive position and time data transmis-
sions from GPS satellites. While retain-
ing the convenience and reliability of
radio-controlled solar timepieces, this
watch not only determines the local
time zone but also determines whether
it is on summer time when acquiring
GPS satellite information, keeping accu-
rate time anywhere around the world.
In other words, you can get the precise
time wherever you are with the press of
a button. Combining GPS and radio
control functions can conserve power
because the watch is set to prioritize
radio reception when that is available.
Casio is also launching EDIFICE, a
Bluetooth® V4.0-enabled watch that
links with smartphones.
With this feature, the wearer can use
a smartphone app that simplifies setting
time in 300 cities around the world.
Unusually for an analog watch, EDIFICE
can also simultaneously display the dif-
fering times in two cities, making it
ideal for globetrotting businesspeople.
Casio aims to leverage the introduc-
tion of such powerful, technologically
advanced flagship models to boost unit
prices and sales.
Smartphone Link
(Bluetooth®)
Special Feature: New Timepiece Products
Profile / Contents CASIO’s StrengthHistory To Our Stakeholders At a Glance CSRCorporate Governance Financial Section
PAGE 08
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