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To Our Stakeholders
Business Report for Fiscal 2014
The Japanese economy was on a recovery path in fiscal 2014. This was despite con-
cerns about economic slowdowns in emerging nations and reflected improved corpo-
rate performances and lower employment as a result of the Japanese government’s
economic policies.
Against this backdrop, consolidated net sales for fiscal 2014 increased 8.1% to
¥321.7 billion. Sales were ¥264.4 billion in the Consumer segment, ¥45.2 billion in
the System Equipment segment, and ¥12.0 billion in the Others segment.
In the timepiece business, sales increased significantly overall with brands such as
G-SHOCK and EDIFICE continuing to perform well, primarily in overseas markets such
as North America and China, under a stronger global brand strategy. The line-up of
watches for women in brands such as BABY-G and SHEEN continued to show steady
growth. In the electronic dictionary business, sales of the EX-word series remained
strong, mainly for the student model, and Casio continued to hold the overwhelming
top share of the Japanese market. In the electronic musical instrument business, sales
of electronic pianos increased steadily.
In income for fiscal 2014, the Consumer segment posted ¥35.5 billion in operating
income. This was because profitability remained high in the timepiece and electronic
dictionary businesses, while expansion in high-value-added electronic pianos contributed
to improved profitability. The digital camera business performed profitably owing to a
specialization in high-end offerings. The Company incurred operating losses of ¥1.7
billion and ¥500 million, respectively, in the System Equipment and Others segments.
As a result, and after allowing for adjustment, Casio registered ¥26.5 billion in con-
solidated operating income, up 32.5%. Casio recorded net income of ¥15.9 billion, up
34.6%, for the fiscal year.
Fiscal 2015
In fiscal 2015, we expect the domestic economy to remain firm. The Company aims to
actively develop global markets for products that make the most of its original tech-
nology in seeking to improve business performance. The main strategies for achieving
this are as follows.
Kazuo Kashio,
President & CEO
Profile / Contents CASIO’s StrengthHistory At a Glance Special Feature CSRCorporate Governance Financial Section
PAGE 03
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