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Expanding Casio’s Original New Businesses
Casio is endeavoring to expand new busi-
nesses as key sources of revenues and
earnings.
The Company seeks to increase large orders
for its CASIO Signage business. It will also
introduce Art Clocks and expand painting
contents in the digital painting business.
CASIO Signage is a store promotion tool that
is far more attention-grabbing than conven-
tional digital signage. This signage product
employs characters who are shown as images
on a panel that has been cut to a certain
shape, and who “speak” to visitors to the
store to catch their interest. CASIO Signage
CASIO Signage can create audio content in different lan-
guages, thereby being able to “speaking” to
store visitors from overseas.
The system uses Casio’s original projector
technology to enable a sufficiently compact
footprint for installing in a store. The product
shows bright and sharp images and uses a
light source that lasts as long as some
20,000 hours, making it suitable as a perma-
nent store installation.
Furthermore, the user can link the system to
a cloud service to flexibly create and change
content according to the time zone and the
store characteristics. For example, CASIO
Signage can easily attract store visitors by
conducting lotteries exclusively for visitors or
by issuing coupons.
We have been negotiating CASIO Signage
installations with several corporate clients. In
order to maximize the impact for companies
that are introducing the signage, we have
been promoting proposals that are focused
on one company in each industry.
CASIO ART harnesses proprietary 3D technol-
ogy to enable users to create 3D artworks.
This product enhances expression through
detailed indentations and provides a reality
that is unique to 3D as a new way to enjoy
paintings compared with conventional art-
work. In June 2013, Casio started selling
works with motifs featuring various charac-
ters. These offerings have proven popular.
We also aim to sell CASIO ART as Art Clocks,
boosting sales by leveraging existing time-
piece retail channels.
Casio will ensure that it meets its V15 Plan
targets by expanding such highly profitable
new businesses.
CASIO ART
Special Feature: CASIO Signage and CASIO ART
Profile / Contents CASIO’s StrengthHistory To Our Stakeholders At a Glance CSRCorporate Governance Financial Section
PAGE 09
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