Casio 2014 Annual Report Download - page 11

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Market Expansion through Products in Various Genres
Casio seeks to grow in the global market-
place by supplying products offering growth
potential in various genres.
In the electronic dictionary business, we look
to increase sales of the “EX-word with”
digital vocabulary book. Japan’s junior high
school and high school students can take
advantage of the book’s pronunciation fea-
ture and English vocabulary contents to aid
rote word learning. Moreover, users can
connect a digital vocabulary book and an
electronic dictionary to transfer a browsing
record and other information of their English
words, in order to conduct repeated study. In
Digital Vocabulary Books Electronic Musical Instruments Data ProjectorsElectronic Dictionaries Electronic Calculators
addition to junior high school and high
school students, in the future Casio aims to
expand the contents, targeting adult users.
We will accelerate the overseas business
development of our electronic dictionaries,
cultivating sales in ASEAN markets as well as
in China. We have already launched these
products in Indonesia, where people are very
enthusiastic about education.
In the electronic calculator business, we will
launch products overseas in English and local
languages, broadening our lineup of scien-
tific models. We will also localize general
calculators that we will offer in cultivating
emerging markets.
In the electronic musical instrument business,
we enjoy favorable worldwide sales of digital
pianos, and plan to introduce higher-end
models. We also intend to commercialize
products in new entertainment genres.
In our projector business, we aim to differen-
tiate our products in the field of ultra-short-
focus models for the high-level needs in the
education market. In addition to models that
employ both laser and LED light sources to
achieve a light source with an operating life
of approximately 20,000 hours, we are pro-
posing new styles of conducting lessons that
make use of projectors. By means of con-
necting a wide range of functions from a
smart device, there are much less restrictions
where the projector can be installed. Conse-
quently, a lesson can be conducted while the
projector is moved around the classroom. We
aim to increase the number of projectors that
will be introduced in the education field.
Casio will bring out these and other unique
products to expand sales and profitability.
Special Feature: Existing Businesses
Profile / Contents CASIO’s StrengthHistory To Our Stakeholders At a Glance CSRCorporate Governance Financial Section
PAGE 10
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