Casio 2008 Annual Report Download - page 9

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Designed to bring both greater convenience and more enjoyment to
people’s daily lives, Casio’s broad product lineup ranges from digital
cameras and electronic dictionaries, to a wide range of calculators
for business and educational uses, label printers, as well as electronic
musical instruments that can be enjoyed even by beginners.
In the Timepieces Category we have a variety of brands such as the
world-famous G-Shock and Baby-G, as well as Oceanus, a series of
full-metal solar-powered radio-controlled watches. By incorporating
cutting-edge technologies, we have differentiated our products
from conventional watches by making them into wearable mobile
terminals.
In addition to cell phones, we offer handy terminals and other
mobile terminals, as well as the solutions made possible by these
technologies. These portable products offer greater convenience in
people’s professional and personal lives.
The System Equipment Category supports a wide range of functions for
corporate clients in many industries by providing them with the optimal
combinations of hardware and application software, such as the ADPS
Strategic Integrated Personnel System, which supports our corporate
clients’ personnel strategies. Other important products include high-
speed color page printers, cash registers and data projectors.
Our Electronic Components Category specializes in the production
of the small-sized STN and TFT LCDs that have become indispens-
able to all mobile digital appliances. Our subsidiary Casio Micronics
Co., Ltd. undertakes Bump processing for post of LCD driver LSIs.
This category mainly consists of the independent operations of our
subsidiaries.
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Annual Report 2008