Casio 2008 Annual Report Download - page 20

Download and view the complete annual report

Please find page 20 of the 2008 Casio annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 48

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48

Net Sales
Net sales for the business term ended March 31, 2008 came to ¥623,050 million, up by 0.4% over the previous
term. The achievement of this revenue increase is attributable to vigorous marketing efforts in the Company’s
strategic fields of digital cameras, timepieces, electronic dictionaries, and cell phones, as well as measures to improve
management efficiency.
Millions of yen
2008 2007
Electronics:
Consumer ............................................................................................................... ¥228,634 ¥229,352
Timepieces .............................................................................................................. 86,922 77,948
Mobile Network Solutions (MNS) ............................................................................ 165,800 171,314
System Equipment .................................................................................................. 45,296 48,602
Subtotal .............................................................................................................. 526,652 527,216
Electronic Components & Others:
Electronic Components ........................................................................................... 68,368 62,790
Others .................................................................................................................... 28,030 30,763
Subtotal .............................................................................................................. 96,398 93,553
Total ....................................................................................................................... ¥623,050 ¥620,769
Results by Segment
Sales by the Electronics segment amounted to ¥526,652 million, for a decrease of 0.1% from the previous year.
This segment accounted for 84.5% of net sales.
In the Consumer Category, sales decreased 0.3% to ¥228,634 million. In digital cameras, Casio enjoyed another
year of firm demand thanks to the launch of a number of differentiated new models. These included the latest
model in the Exilim series — the EXILIM Card EX-S10 — which is the world’s thinnest and most compact digital
camera with a picture quality of 10 megapixels.
In the category of Timepieces, sales rose by 11.5% over the previous year, to ¥86,922 million. This is largely
attributable to good sales of radio-controlled watches, led by our Oceanus brand, sales of which were boosted by
the launch of new high-end models capable of receiving standard frequency broadcasts from five stations worldwide
(two in Japan and one each in the U.S., Germany, and the U.K.).
(%)
Operating income
Operating income margin
Operating Income and
Operating Income Margin
0807060504
(Billions of yen)
0
10
20
30
40
50
0
2
4
6
8
10
0
100
200
300
400
500
700
600
0807060504
Net Sales
(Billions of yen)
Management’s Discussion and Analysis
18 CASIO COMPUTER CO., LTD.