Casio 2008 Annual Report Download - page 6

Message from the President
The term ended March 2008 marked the 50th anniversary
of establishment for Casio Computer Co., Ltd. It was also
the fi nal year of preparation for the new phase of fullscale
business expansion that we have planned to start from
the current term (ending March 2009) under the name of
The Rebirth of Casio. During this phase, the Company is
committed to raising its enterprise value on a continuous
basis. To this end, we will make efforts to strengthen
our cost-competitiveness on a global scale, and to realize
higher profi tability by forging a tough earnings structure
in each business fi eld and a stronger fi nancial position. We
will also put even greater emphasis on fulfi lling our social
responsibility. To achieve these goals, we will be pursuing
the initiatives described below.
Ensuring High Profitability
We aim to achieve an overall operating income margin
of 10% or more. To reach this target, the Company will
focus its management policies on securing stable growth
with consistent profi tability.
To manage a business that can produce a stable level of
performance irrespective of changes in the operating envi-
ronment, we must realize a profi t margin of at least 10%
for all business segments. This can only be done by lower-
ing the cost to sales ratio through the pursuit of an optimal
cost structure, and by implementing a radical revision of
our cost structure with prime emphasis on productivity.
In addition, we are pursuing plans to strengthen our
marketing overseas in all business fi elds, so as to expand
our share of the world market and realize higher profi t-
ability through greater economies of scale.
Creating New Strategic Businesses
In its 50-year history, Casio has brought to market many
products that were the fruit of imaginative concepts and
cutting-edge technology. In The Rebirth of Casio, the new
phase that starts from the current business term, in order
to realize our growth strategy we will have to develop
new business areas in addition to our existing segments,
where we can create added value. These new businesses
should draw their strengths from our unique technological
base, which other companies cannot match. To achieve
these goals, we will be focusing even more management
resources than hitherto on the development of promising
new business areas, to create new businesses with tough
earnings structures and get them up and running as soon
as possible.
Strengthening our Financial Structure
A strong fi nancial position is indispensable to growth, and
to reinforce the Company’s fi nancial position we aim to
improve the equity ratio and debt/equity (D/E) ratio.
We will also continue rigorously pursuing effi cient cash
Medium- and Long-Term Management Strategy
4CASIO COMPUTER CO., LTD.