Casio 2008 Annual Report Download - page 14

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According to a 2007 survey (by GfK
Marketing Services Japan Ltd.), Casio holds
the No. 1 share in the Japanese market
for electronic dictionaries: the Company’s
leading position in the market is virtually
unassailable. At Casio we are constantly
working to improve user convenience and
expand our product lineup, and we are
confident that these efforts will ensure
continued customer loyalty.
Demand for electronic dictionaries in
Japan is at its highest during the spring,
ahead of the start of the academic
year in April. Up to February 2008 we
had launched 16 new models, thereby
renewing our whole lineup. These new
models all boast new features such as
“twin touch panels,” whereby the main
panel and the input panel are both touch
screens operated with a stylus, making
them easier to operate than ever before.
Casio is also working to develop
markets for its electronic dictionaries
overseas. In August 2007 we entered the
Electronic
Dictionaries
Electronic dictionary research center established in China
In April 2008, we set up the Electronic Dictionary Research Center on the campus of Beijing
Foreign Studies University through a tie-up agreement with the university. Through studies into
the application of electronic dictionaries in the study of languages, the center aims to highlight
the merits of such dictionaries and devise more efficient learning methods.
French market. From here onward, we will
be focusing our efforts on countries where
demand for foreign language learning
is strong. We will particularly target
China, whose market potential is huge,
and South Korea, where the market for
electronic dictionaries has already reached
a significant scale.
EX-word XD-SP4800
EW-V2800H for Chinese market
12 CASIO COMPUTER CO., LTD.