Carphone Warehouse 2008 Annual Report Download - page 3

Download and view the complete annual report

Please find page 3 of the 2008 Carphone Warehouse annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 94

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94

International
expansion
CPW entered the international retail
market by opening its first stores in
Ireland and under the Phone House
brand in France. We now have over
2,400 stores in 9 European countries.
Insurance
service
launched
We provide 2.4m customers
protection from loss, theft or
damage of their mobile phone,
and illegal usage of their airtime
contract. We honour a very
high proportion of claims within
24 hours. As we move into a
broader product suite incorporating
laptops and other connected
devices, our insurance business
continues to afford attractive
growth prospects.
Distribution
ARPU sharing
agreements
We entered into our first ARPU
sharing agreements with network
operators, enabling us to share in
the monthly spend of customers,
improving earnings visibility and
aligning our interests more
closely with those
of the networks.
First MVNO
launched
Under our virtual network
operations we repackage mobile
network capacity under our own
brands to provide niche services
to customers.
Over time, we have evolved the business model, both by introducing new services and by changing our terms
of trade. Today, we offer customers the widest range of third party and own-brand communications services,
coupled with impartial Carphone advice; and, unlike any other retailer in the world, we generate most of our
profit through ongoing customer relationships, rather than through transactional revenue in our stores.
For more information, refer to our Group Overview on page 4.
UK Fixed Line
1999 200019981997199619951994
Distribution
evolution
15years ago, The Carphone Warehouse was just a mobile phone
retailer that made all its money at the point of sale and was totally
reliant on growth in the mobile phone market for its business.