Carphone Warehouse 2008 Annual Report Download - page 23

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www.cpwplc.com 11
4.0m
5.4m
2007
4.5m
up 10.8%
6.5m
up 18.9%
2008
Subscription
Pre-pay
A customer committing to a contract (typically for 12-24
months) with a network operator, and paying a fixed monthly
fee to the network with any additional use of minutes and
texts added to the monthly bill. In return, the customer is
able to buy a subsidised handset.
A customer buying a subsidised handset and network
connection with no contractual obligation.
DefinitionDistribution
2.3m2.7m
up 19.4%
0.7m1.8m
up 158.3%
2.7m
up 0.6%
UK Broadband
Of which unbundled
UK Voice
The base of customers to whom we provide broadband
services in the UK.
The base of customers to whom we provide service over
our own network.
The total number of customers who take residential voice
services from us, a significant proportion of whom also take
broadband services.
UK Fixed Line
2.7m
Insurance
Mobile
2.2m2.4m
up 5.4%
The base of customers to whom we provide insurance
for the loss, theft or damage of their mobile phone,
or illegal usage.
2.0m2.2m
up 12.6%
The base of customers to whom we provide mobile
services through the re-sale of mobile network capacity,
in the UK and Germany.
Operating Review
The KPIs listed below are the main non-financial drivers of our
business and form the building blocks of revenue and margin.
Key Performance Indicators
Business Review
Operating Review