Carnival Cruises 2010 Annual Report Download - page 42

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Selected Cruise and Other Information
Selected cruise and other information was as follows:
Years Ended November 30,
2010 2009 2008
Passengers carried (in thousands) ........................................ 9,147 8,519 8,183
Occupancy percentage (a) .............................................. 105.6% 105.5% 105.7%
Fuel consumption (metric tons in thousands) ............................... 3,319 3,184 3,179
Fuel cost per metric ton (b) ............................................. $ 489 $ 363 $ 558
Currencies
U.S. dollar to €1 ................................................... $ 1.33 $ 1.39 $ 1.49
U.S. dollar to £1 ................................................... $ 1.55 $ 1.56 $ 1.90
U.S. dollar to Australian dollar ........................................ $ 0.91 $ 0.77 $ 0.87
(a) In accordance with cruise industry practice, occupancy is calculated using a denominator of two passengers
per cabin even though some cabins can accommodate three or more passengers. Percentages in excess of
100% indicate that on average more than two passengers occupied some cabins.
(b) Fuel cost per metric ton is calculated by dividing the cost of fuel by the number of metric tons consumed.
Fiscal 2010 (“2010”) Compared to Fiscal 2009 (“2009”)
Revenues
Consolidated
Approximately 77% of 2010 total revenues are comprised of cruise passenger ticket revenues. Cruise passenger
ticket revenues increased by $796 million, or 7.7%, to $11.1 billion in 2010 from $10.3 billion in 2009. This
increase was caused by our 7.1% capacity increase in ALBDs, which accounted for $735 million, and a recovery
in overall cruise ticket pricing, which accounted for $324 million. Our 2010 cruise passenger ticket revenue
increase was partially offset by the impacts of lower air transportation revenues due to fewer guests purchasing
their air travel through us, and a stronger U.S. dollar against the euro and sterling compared to 2009 (see “Key
Performance Non-GAAP Financial Indicators”).
The remaining 23% of 2010 total revenues is principally comprised of onboard and other cruise revenues, which
increased by $219 million, or 7.6%, to $3.1 billion in 2010 from $2.9 billion in 2009. This increase was driven by
our 7.1% capacity increase in ALBDs, which accounted for $206 million. Onboard and other revenues included
concession revenues of $958 million in 2010 and $881 million in 2009.
North America Brands
Approximately 75% of 2010 total revenues are comprised of cruise passenger ticket revenues. Cruise passenger
ticket revenues increased by $458 million, or 7.8%, to $6.3 billion in 2010 from $5.9 billion in 2009. This
increase was caused by a significant recovery in cruise ticket pricing, which accounted for $338 million and our
3.4% capacity increase in ALBDs, which accounted for $197 million. Our 2010 cruise passenger ticket revenue
increase was partially offset by lower air transportation revenues from fewer guests purchasing their air travel
through us.
The remaining 25% of 2010 total revenues is comprised of onboard and other cruise revenues, which increased
$106 million, or 5.4%, to $2.1 billion in 2010 from $2.0 billion in 2009. This increase was primarily driven by
our 3.4% capacity increase in ALBDs. Onboard and other revenues included concession revenues of $628
million in 2010 and $589 million in 2009.
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