Build-A-Bear Workshop 2009 Annual Report Download - page 5

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name Me
dress Me
fluff Me
STiTCH Me
POWERFUL PARTNERSHIPS
We are aligned with the most
powerful and relevant brands in
fashion, entertainment and sports,
which appeal to both boys and
girls. We continue to partner with
pop culture icons like Hello Kitty®
by Sanrio,
® and successful movie
franchises like Star Wars™ and
Alvin and the Chipmunks.
®
BUILD-A-BEARVILLE®
Our virtual world builds synergies
between our real world and online
experiences, provides monetization
opportunities and increases Guest
engagement. The value of the
transactions from animals brought
to life online exceeded $64 million
in 2009, and traffic and time spent
on the site continues to grow.
GIFTS STUFFED WITH HEART
We have personalized, huggable and
unforgettable gifts for all occasions
and we are capturing more everyday
gifting throughout the year. For those
short on time, but still wanting a
high-quality unique gift, we offer
quick, pre-packaged stuffed animal
gifts and also our easy to shop
Web site at buildabear.com.
®
E
n
e
s
A
INTERNATIONAL
We are a powerful global brand with
broad appeal across many demographics,
ages and cultures. We believe continued
strength in our European operations and
opportunities in both existing and new
stores, particularly in the UK and Ireland,
are key to our future global growth.
FURBULOUS FASHIONS
If a trend is big for kids, our bears are
wearing it! From peace signs and pink
to accessorizing with Pawtracks Players
and camera phones, our outfits and
accessories are authentic right down
to the beary smallest detail.
smile
Reasons
to
BUILD
AB
Our virtual
w
bet
wee
n o
ur
experienc
es
opportunitie
engagemen
transactions
to life onli
ne
in 2009,
and
on the site
c
INT
ERN
ATI
ONA
L
We are a powerful
gl
broad appeal acros
s m
ages and cultures.
W
strength in our Europ
e
opportunities in both
stores
, p
articular
ly
in
are key to our future
g
d
e
h
FURBUL
O
I
f a trend
wearing i
t
o access
o
a
nd cam
e
a
ccessori
t
o the be
a
ED®
ite ion an ad
ugh e y