Build-A-Bear Workshop 2009 Annual Report Download - page 4

Download and view the complete annual report

Please find page 4 of the 2009 Build-A-Bear Workshop annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 74

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74

take Me home
Choose Me
stuff Me
hear Me
STiTCH
®
®
a
a
a
k
k
k
e
M
M
ENHANCING OUR EXPERIENCE
Christmas 2009, Build-A-Bear Workshop®
officially became Santa’s Workshop! This
fully integrated marketing program engaged
shoppers in holiday fun and our brand while
they found personalized gifts for everyone on
their list. We continue focused themes and
storytelling to keep our store experience fresh
using powerful store visuals, interactivity and
integrated marketing.
ENGAGING GUESTS
In 2009, we made significant advances in our
entertainment initiatives with our first-ever television
special, “Holly and Hal Moose™: Our Uplifting Christmas
Adventure,” airing on ABC Family! Engaging kids in
our character stories is important to our success and
provides a larger opportunity for growth.
E
I
n
e
s
A
sm
Reaso
BEARY LIMITED® EDITIONS
Seasonal limited-edition animals and
outfits are very successful in driving
repeat business, gifters and collectors.
In addition to these seasonal offerings,
we will introduce very limited edition
“stories” building demand and sense
of urgency throughout the year at
non-holiday times.
me
®
d
e
n
h
MITED
®
EDITI
O
NS
m
ite
d
-
ed
it
ion
an
ima
l
s
a
n
d
e
r
y
successful in driving
ess, gi
f
ters and collectors.
o
these seasonal offerin
g
s,
d
uce ver
y
l
imite
d
e
d
ition
ld
in
g
d
eman
d
an
d
sense
hro
ugh
out th
e y
ear at
times.