Build-A-Bear Workshop 2009 Annual Report Download - page 31

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BUILD-A-BEAR WORKSHOP, INC. 2009 FORM 10-K
PART II
ITEM 5. MARKET FOR REGISTRANT’S COMMON EQUITY,
RELATED STOCKHOLDER MATTERS AND ISSUER
PURCHASES OF EQUITY SECURITIES
Our common stock is listed on the New York Stock Exchange
(NYSE) under the symbol “BBW.” Our common stock
commenced trading on the NYSE on October 28, 2004. The
following table sets forth the high and low sale prices of our
common stock for the periods indicated.
Fiscal 2009 Fiscal 2008
High Low High Low
First Quarter $6.65 $3.34 $14.48 $7.89
Second Quarter $7.27 $4.05 $11.45 $7.14
Third Quarter $5.62 $4.12 $ 8.49 $5.61
Fourth Quarter $6.78 $4.45 $ 8.05 $3.02
As of March 15, 2010, the number of holders of record
of the Company’s common stock totaled approximately
2,052.
PERFORMANCE GRAPH
The following performance graph compares the 50-month
cumulative total stockholder return of our common stock, with
the cumulative total return on the Russell 2000®Index and an
SEC-defined peer group of companies identified as SIC Code
5600-5699 (the “Peer Group”). The Peer Group consists of
companies whose primary business is the operation of
apparel and accessory retail stores. Build-A-Bear Workshop is
not strictly a merchandise retailer and there is a strong
interactive, entertainment component to our business which
differentiates it from retailers in the Peer Group. However, in
the absence of any other readily identifiable peer group, we
believe the use of the Peer Group is appropriate.
The performance graph starts on January 1, 2005 and
ends on December 31, 2009, the last trading day prior to
January 2, 2010, the end of our fiscal 2009. The graph
assumes that $100 was invested on January 1, 2005 in each
of our common stock, the Russell 2000 Index and the Peer
Group, and that all dividends were reinvested.
These indices are included only for comparative purposes
as required by Securities and Exchange Commission rules
and do not necessarily reflect management’s opinion that such
indices are an appropriate measure of the relative
performance of the common stock. They are not intended to
forecast the possible future performance of our common stock.
COMPARISON OF 50 MONTH CUMULATIVE TOTAL RETURN*
Jan.
2005
Dec.
2005
Dec.
2006
Dec.
2007
Dec.
2008
Dec.
2009
Build-A-Bear Workshop, Inc.
100.00
100.00
100.00
* $100 invested on 1/1/05 in stock or index-including reinvestment of dividends.
84.32
104.55
115.16
79.72
123.76
129.52
41.31
122.73
101.29
13.26
81.69
58.78
13.91
102.58
103.75
The Russell 2000 Index
SIC Codes 5600-5699
$120
$100
$80
$60
$40
$140
$20
$0
Dec.
2007
Dec.
2006
Dec.
2005
Jan.
2005
Dec.
2008
Dec.
2009
21