Build-A-Bear Workshop 2009 Annual Report Download - page 2

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ing
iles
Company Profile
Build-A-Bear Workshop, Inc. is the leading and only global company that offers
an interactive make-your-own stuffed animal retail-entertainment experience.
Founded in 1997, the company and its franchisees currently operate more than
400 stores worldwide, including company-owned stores in the United States,
Puerto Rico, Canada, the United Kingdom, Ireland and France, and franchise
stores in Europe, Asia, Australia, Africa and the Middle East. The company extends
its in-store interactive experience online with its award winning virtual world at
buildabearville.com.
® Build-A-Bear Workshop (NYSE: BBW) posted total revenue
of $394.4 million in fiscal 2009. The company was named to the 2010 & 2009
FORTUNE 100 Best Companies to Work For® list. For more information,
call 888.560.BEAR (2327) or visit buildabear.com.
®
MAXINE CLARK
Founder, Chairman, and Chief Executive Bear
ARK
B
ea
r
Every interaction with our beary special brand makes you smile. For kids, it’s the empowerment
and creativity of making their own stuffed animal friend...from choosing it, making a wish on its
heart and creating its personality with hundreds of outfits and accessories. And for moms, it’s
knowing she can say YES and have fun too because it’s a good value. This experience connects
families to their new furry friend and to our brand for life. And most importantly makes
them...and us...smile.
Sharing
smiles
WELCOME
Our beary fun and
interactive stores have a
theme-park in a mall like
environment with larger-than
life customized teddy bear
fixtures and eight interactive
bear-making stations.
WELCOME