Blackberry 1999 Annual Report Download - page 11

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BlackBerry is distributed through Microsoft Exchange VARs
(Value Added Resellers) across the United States and Canada. VARs
are consultants that assist companies with their corporate computing
requirements. These VARs market BlackBerry to their current corporate
customers with the value proposition of having their employees always
connected to their desktop, saving valuable time that is otherwise spent
sorting through email at the end of the day.
More than 450 companies are currently using BlackBerry, which costs
users U.S.$40 per month for unlimited email and messaging.
OPEN PROGRAMMING ENVIRONMENT
RIM designed its wireless handheld as an open platform with the goal
of making it extremely easy and attractive for other software developers
to create custom applications.
For example, in addition to its normal two-way paging capabilities
Fidelity Brokerage has written a financial application that allows its
investors to receive stock quotes, news updates, and to actually trade
on the Inter@ctive Pager 950.
9
Lipman USA Inc. Buys
RIM OEM modems for
Wireless Point of
Sale Terminals
– July, 1998
RIM Introduces Inter@ctive
Pager 950 for BellSouth
Interactive PagingSM Service
– August, 1998
RIM Contracts with
Rogers Cantel to offer
the Inter@ctive Pager 950
in Canada
– September, 1998
American Mobile Buys
RIM Inter@ctive Pagers
and Wireless Modems
– September, 1998
Bellsouth Wireless Data,
Sybase and RIM Form
Strategic Alliance To Enable
Wireless Platform For
Business Information
– September, 1998
“Research In Motion Ltd.’s pocket-sized BlackBerry two-way wireless
device is a good pick for employees who are frequently out of the office but
need to keep up on their Microsoft Corp. Exchange email”
– PC Week, March 29, 1999