Barnes and Noble 2010 Annual Report Download - page 13

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college activities and culture. The traditional bookstores
range in size from 500 to 48,000 square feet. The academic
superstores range in size from 11,000 to 75,000 square feet.
B&N College generally operates its stores pursuant to
multi-year management service agreements under which a
school designates B&N College to operate the official school
bookstore on campus and B&N College provides the school
with regular payments that typically represent a percentage
of store sales with a minimum fixed guarantee.
B&N College’s business strategy is to maintain long-term
relationships with colleges and universities by providing
high-quality service to college administrators, faculty and
students.
The Company believes that the key elements that will
determine the success of the B&N College stores are:
tConversion of more institutionally run college book-
stores to contract-managed stores;
tOpening College Superstores in select markets; and
tOptimizing comparable store sales through:
◊ Growth in enrollments;
◊ Expanding local and internet marketing;
◊ Increasing web sales of textbooks and other collegiate
merchandise; and
◊ New merchandising initiatives to roll out additional
products and services to B&N College’s locations.
2010 Annual Report 11