Barclays 2012 Annual Report Download - page 32

Citizenship
In striving to make Barclays the ‘Go-To’
bank we must consider the impacts of all
our day-to-day business decisions on our
stakeholders and wider society.
Our goal is to make Barclays the ‘Go-To’ bank for all of our
stakeholders. This means understanding their needs and making
decisions in the short and long term that will positively impact our
clients and customers, as well as the communities in which we
operate. To be successful we must establish the right culture and
leadership, engage with our stakeholders and deliver on our
commitments.
2015 Citizenship Plan
Our 2015 Citizenship Plan was launched in May 2012 with specific
commitments in three areas: the way we do business, contributing to
growth and supporting our communities. The Plan will evolve in line
with our stakeholders’ priorities.
We are acutely aware that events following its launch have increased
scepticism about our commitment. We are engaging directly with our
stakeholders and will incorporate their feedback into an updated
version of the Plan.
We are also aligning and integrating the Plan with the work underway
within our Transform Programme, especially the embedding of our
new purpose and values. Citizenship will be an explicit dimension
within the balanced scorecard that we will put in place this year.
Delivery against our commitments in our Citizenship Plan will,
therefore, underpin the performance assessment for our most senior
leaders in 2013 and for all colleagues in 2014.
For more detailed information on the balanced scorecard
please see page 13
Enhanced governance
The Board Citizenship Committee was responsible during 2012 for the
oversight of Barclays conduct with regard to its corporate and societal
obligations and its reputation as a responsible corporate citizen. With
effect from 31 January 2013, the Committee’s remit was broadened to
include conduct, reputation and operational risk, and it was renamed
the Board Conduct, Reputation and Operational Risk Committee. It will
retain responsibility for oversight of Barclays Citizenship strategy.
In 2012, we amended our internal management practices to ensure
the consistent implementation and execution of our Citizenship Plan
throughout the bank, particularly integration in each business division
in a consistent and aligned manner.
We also enhanced our management of reputation risks by establishing
a Reputation Council. This committee oversees a new reputation risk
control framework on behalf of the Group Executive Committee.
For more detailed information about Board governance on
Citizenship see page 59
“ Citizenship means understanding
the needs of our stakeholders and
making decisions – in the short and
long term – that will positively impact
the communities in which we operate.”
Antony Jenkins
Group Chief Executive
barclays.com/annualreport30 I Barclays PLC Annual Report 2012