Anthem Blue Cross 2007 Annual Report Download - page 7

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WellPoint, Inc. 2007 Summary Annual Report
Growing
Responsibilities
As their families grow, members can call on a broad and  exible
range of services and support, which may include a greater focus
on preventive medicine and on wellness programs.
Read more on page 14.
Life Decisions
Aging brings special health challenges. WellPoint’s companies offer
an array of programs that address the unique health needs of
seniors, with services that go well beyond traditional health care.
Read more on page 18.
WellPoint is committed to offering products
and services that meet the needs of every
member at each stage of life, including the
needs for choice and control over health
care coverage. We are committed to making
affordable quality care available to all
residents of the communities we serve.
We measure our progress in improving
the health of members through our Member
Health Index, which tracks 20 clinical
areas comprised of 40 different measures
in four domains of care: screening and
prevention, care management, clinical
outcomes, and patient safety. We are
the  rst company to hold ourselves
accountable for the health of members
both by measuring improvements in
member health and by linking the
compensation of our employees to
those improvements.
More broadly, we developed the
WellPoint State Health Index, which lets
us review public health data to identify
major public health issues in the
14 states in which our Blue Cross and/or
Blue Shield licensees operate. We see this
as a critical  rst step in developing public/
private programs and policies to address
those issues.
In this report, we examine some of
the services and programs that WellPoint’s
companies provide to support health care
security for all members through the
continuum of their lives.