Anthem Blue Cross 2007 Annual Report Download - page 15

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WellPoint, Inc. 2007 Summary Annual Report
Flexible, affordable solutions
for small employers
Small employers value health bene ts options that are
affordable,  exible and simple, so that they can spend less
time administering their health bene ts and more time running
their businesses.
In 2007, WellPoint introduced in several markets a new
Web site, called EmployerAccess, that lets small employers go
online to enroll members, access reports, maintain contracts,
view and pay bills, and manage medical, dental and other
bene ts seamlessly. After only a few months, almost 6,500
new bene ts administrators had signed up to use the Web site,
and $6.5 million in premiums had been paid by small-group
employers using the secure online system.
WellPoint also expanded its industry-leading consumer-
driven health plans (CDHPs) to all customer segments across
the country in 2007. Many individuals and small groups  nd
these plans more affordable than standard plans because
of their higher deductibles. In addition, CDHP Web-based
tools and information can help members improve their health.
In fact, almost 20 percent of our CDHP consumers say they
exercise more and eat healthier diets since joining the plan,
and more than 50 percent say they are better informed
about their health.
One example of a small business that has bene ted from
the CDHP option is Accessa Coatings Solutions, a distributor
of industrial coatings in Indianapolis, Indiana, that employs
30 people.
“Everybody’s very cost-conscious these days, and we
thought this plan gave us the best bang for the buck,” said
Vince Todd, Accessa’s president and CEO. “We wanted to
provide our employees with the best coverage available at
the best price. We think we made not only the best deal
for the company but also a good deal for the employees.”
Coverage and value  t
for an entrepreneur
KARLENE MEDINA :: Tonik member
Los Angeles, California
When Karlene Medina, 28, left her job in mid-2007 to start
her own recruiting company for technical professionals, she
faced a daunting choice: continue with her current health
plan using COBRA coverage, or seek out a new plan better
suited to her needs.
Karlene researched plans and ultimately chose a Tonik
plan offered by Anthem Blue Cross of California.
“I did some homework, and it was a nightmare looking for
different plans,” Karlene said. “Tonik individual plans are simple
and straightforward. I especially liked that there was all-in-one
coverage, which included medical, dental and vision bene ts.
Good coverage plus a good price equals good value.
“I was relieved to  nd the search worth my time,” Karlene
said. “Anthem Blue Cross is ahead of the other insurance
companies when it comes to targeting young adults who
need health coverage.
“The Web site is very user-friendly. The plan details were
easy to comprehend and the application process  owed quite
well,” Karlene said. “Also, it was fairly simple for customers
who use in-state providers. Once a person exceeds the
deductible, 100 percent of hospital and physician expenses
are covered.”
LEFT :: Robin Chegini, R.N., an Anthem nurse care manager
in North Haven, Connecticut.
MIDDLE :: Anthem member Dustin Bingham in
Long Beach, California.
RIGHT :: Tonik member and small business owner
Karlene Medina in Los Angeles, California.