Alpine 2008 Annual Report Download - page 8

Global Topics
Once again Alpine had a strong presence at the International Consumer Electronics
Show in Las Vegas this year. Our latest portable navigation system, with real-time
updates provided by the Microsoft information service MSN® Direct, was a star
attraction. Our iPod® Controller was acclaimed for its high technology, winning
innovation awards in five divisions.
We also participated in the North American International Auto Show, one of the
world’s three largest motor shows, where we showcased OEM products as well
as our own branded models. We introduced our IMPRINT sound concept audio
technology and saw it win high marks from major automobile manufacturers.
We will continue to participate in such global events as these, to expand contact
with consumers and to use their feedback as input for our marketing programs.
By participating in these events, we also aim to further solidify our brand position.
Actively participating in global events
In a December 2007 environmental management survey conducted
by Nikkei Inc. and Nikkei Research, Inc., Alpine ranked No. 28 among
520 manufacturing firms. Our recycling activities were especially highly
regarded. Our other environmental measures and internal monitoring
system have also received high marks. In September 2007, for example,
we were included in the Morningstar Social Responsibility Investment (MS-
SRI) index. The MS-SRI evaluates investment in companies in terms of
their contribution to building a better society through product and service
safety and quality, environmental activities, compliance with laws and
regulations, and other aspects of Corporate Social Responsibility (CSR).
*To construct the MS-SRI, Morningstar selects 150 companies from the upper section of
the Tokyo Stock Market. Copyrights and other intellectual property rights are the exclusive
property of Morningstar, K.K. and Morningstar, Inc. Reproduction or use without their
permission is strictly forbidden.
01 02 03 04 05 06 07
28
450
182
122
111
67
98
Trends in Environmental
Management Survey Rankings
01 02 03 04 05 06 07
28位
450位
（Sales）
182位
（Sales）
122位
（Sales）
111位
（Sales）
67位
（Sales）
98位
（Sales）
（Sales）
(Ｒank)
100
300
Trends in Environmental
Management Survey Rankings
環境経営度調査ランキング推移
(Ｒank)
100
300
(Year)
Receiving high marks for CSR
Drive Assist Evaluation Center completed
In October 2007, Alpine completed construction of the Drive Assist Evaluation
Center at our Iwaki Headquarters in Japan, a 53,000m2 facility with a 900m test
course. This fully equipped course is designed for driving on either the left or right
side of the road, allows us to reproduce rules of the road from different countries,
and makes possible performance tests at speeds of up to 100km/hr. It also includes
narrow streets, tunnels and other facilities, to enable testing under a wide variety of
conditions. With demand for car safety rising, our aim is to develop a safe driving
support system with outstanding usability.
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