Alpine 2008 Annual Report Download - page 7

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In this segment, we introduced the Mobile Media Station X07/X075 series of next-generation
car navigation systems compatible with terrestrial digital broadcasting (1-segment +
12-segment) in the domestic after-market. Despite expectations of sales expansion, shifts in
product demand toward diffusion price zones resulted in lackluster sales growth.
Accurate anticipation of user needs led to successful performances by our high-quality,
high-definition rear-seat entertainment systems with DVD and terrestrial digital broadcasting
compatibility.
Overseas, sales of the Blackbird portable navigation system, which we launched in the
European after-market, and the IVA-W205 2DIN mobile multimedia station featuring expanded
functions advanced, despite challenging market conditions.
Business with automobile manufacturers was boosted by effective promotional activities,
aided by growing trends toward factory installation of car navigation systems and integrated
information and communication products. Nevertheless, this factor failed to offset shifts in new
car demand toward smaller models, leading to an overall decline in sales. Accordingly, sales
for the Information and Communication Products Segment decreased 4.9% from the previous
year, to ¥129.0 billion.
Information and Communication Products
2006
124.9
2007
135.7
2008
129.0
9.2 8.9 9.5
Net Sales
Operating Income
Operating Income Ratio
7.4% 6.5% 7.4%
2006
124.9
2007
135.7
2008
129.1
9.2 8.9 9.5
Net Sales
Operating Income
Operating Income Ratio
2005
99.8
7.4% 7.4% 6.5% 7.4%
7.4
Net Sales/Operating Income/
Operating Income Ratio
(Billions of yen)
Net Sales/Operating Income/
Operating Income Ratio
(Billions of yen)
7
X075 Mobile Media Station
The first navigation system in Japan
to employ differential map updating.
PND-K3msn Portable Navigation System
With information updates from MSN® Direct.