Alpine 2008 Annual Report Download - page 6

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Operational Review
Strong sales performers in this segment included Alpine’s iPod®-compatible
automotive CD players for the after-market and the IDA-X001 digital media head
unit, which won acclaim with a European Imaging and Sound Association award.
However, intensified price competition and market contraction led to an overall
reduction in sales.
Business for automobile manufacturers benefited from increased installation in
SUVs of new media DVD audio systems in North America, accompanied by robust
sales of vehicles with installed CD audio systems in the BRIC markets and sales of
sound systems designed to overcome severe vehicle interior environment conditions.
Amid a period of model changes, business with European automobile
manufacturers was impacted by the increasing prevalence of car information and
communication devices, with trends from single car audio products to integrated
products centering on navigation systems.
As a result, overall sales in the Audio Product Segment declined 4.9% from the
previous year, to ¥122.9 billion
Audio Products
Net Sales
Operating Income
Operating Income Ratio
2006
129.1
2008
122.9
8.3
2007
129.3
10.0 5.4
6.4%
7.7%
4.3%
Net Sales
Operating Income
Operating Income Ratio
2006
129.1
2007
129.3
2008
123.0
8.3 10.0 5.4
2005
123.0
12.2%
6.4%
7.7%
4.3%
12.8
Net Sales
Operating Income
Operating Income Ratio
2006
129.1
2007
129.3
2008
123.0
8.3 10.0 5.4
2005
123.0
12.2%
6.4%
7.7%
4.3%
12.8
Net Sales/Operating Income/
Operating Income Ratio
(Billions of yen)
Net Sales/Operating Income/
Operating Income Ratio
(Billions of yen)
6
eX-10 iPod® Controller
Brings greater enjoyment and ease of
use to any existing car audio system.
iDA-X100 Digital Media Receiver
Optimized for iPod®, with simple and
intuitive operation.